Video In Email: 6 Examples To Inspire Your Next Campaign
Video makes money. Period. Anton Eliasson of Shakr believes that the mobile video era is just beginning. Earlier, we established how even six-second ads or bumper ads can...
What They Don’t Teach You At The School Of Inbound Marketing
Sorry, but there isn’t really a school of inbound marketing. In fact, there are many schools starting with the likes of Hubspot, Moz, Wistia, Marketo, and several others. We...
5 Ways To Convert SaaS Free Trial Users Into Paying Customers
For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to...
How To Build A Strong Brand Identity And Brand Equity
Your brand is what other people say about you when you’re not in the room. –Jeff Bezos What is brand equity? Brand equity is a sales and marketing term that depicts the market...
How To Improve Facebook Ads Relevance Score
There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how you can improve your...
How Artificial Intelligence Is Revolutionizing Digital Marketing
The world has definitely come a long way in terms of advancements in technology. Every day we’re getting notifications on our smartphones and laptops about path-breaking...
How To Improve Cold Email Deliverability
Cold email, when done right, is the most suitable strategy for generating leads. It is one of the communication strategies that entail reaching out to customers through...
How To Measure Your Blog’s Success
Having a blog for your small business is a fantastic way to drive more web visitors, boost brand awareness, and bring in those much-wanted prospects. But, do you actually know...
Top 15 Fastest Ways To Increase Online Sales
On the one hand, good marketing and publicity drive the online reputation of a company. On the other hand, great sales drive a business. With effective ways to boost eCommerce...
Do Review Stars On Google Help Boost Your Click-Through Rate?
Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making...