How To Build A Strong Brand Identity And Brand Equity
Your brand is what other people say about you when you’re not in the room. –Jeff Bezos What is brand equity? Brand equity is a sales and marketing term that depicts the market...
Category
Marketing
Do Review Stars On Google Help Boost Your Click-Through Rate?
Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making...
Here’s What You Need to Do to Make Your Business Future Ready
The best way to predict the future is to create it. – Abraham Lincoln This is the underlying philosophy to have a successful, future-ready business in today’s competitive...
A Comprehensive Guide To Successful Drip Email Marketing
Email marketing is one of the most trusted online strategies used by businesses to connect with customers and take their marketing game to the next level. In a recent survey...
Top 5 Key Metrics To Skyrocket Your Conversion Rates
The ultimate goal of every marketer is to boost conversion rates. If we Google the term “conversion rate” we will get the following definition – “Your conversion...
Factors For Optimizing Luxury E-Commerce Websites
“Everyone is not your customer.” Seth Godin If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or...
Sales Funnels: Avoid These Needless Bottlenecks (And Maximize Output)
Building landing pages, funnels, lead generation elements, and doing all the work to get results is a back-breaking, endless, and a tiring job. It’s a full-time endeavor, a...
6 Super Fast Software To Make Videos Today (Without A Sweat)
There’s a reason YouTube grew the way it did (and does). There’s also a reason why Instagram recently launched Instagram TV. On a page, if you had both text and video, people...
How Marketing Automation Can Make Your Business Smarter (And Richer)
There is a part of our culture where smart work dominates over hard work. Though it is true that we cannot ignore the importance hard work plays in success, the amalgamation...
Google Ads: Use These Mandatory Reports To Maximize ROI
Inadvertently, some of your ad spend goes to waste. It’s a given. It’s the cost of doing business. It’s an investment you’d make to get the profits you seek. Not all of that...