How Marketing Automation Can Make Your Business Smarter (And Richer)
There is a part of our culture where smart work dominates over hard work. Though it is true that we cannot ignore the importance hard work plays in success, the amalgamation...
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Marketing
Google Ads: Use These Mandatory Reports To Maximize ROI
Inadvertently, some of your ad spend goes to waste. It’s a given. It’s the cost of doing business. It’s an investment you’d make to get the profits you seek. Not all of that...
How Customer Lifecycle Marketing Can Boost Profitability
It’s not easy to run a business or sell a product especially when there’s a lot of competition – both online and offline. However, with changing times and technologies,...
How Big Brands Are Leveraging Localized Digital Marketing
Localized marketing or localized digital marketing – the term has been doing rounds in the market lately. In a world filled with competition, carving your own niche as a...
5 Methods To Verify Your Email Sending Reputation
We often emphasize the benefit of a strong sending reputation. It is important to verify your email sending reputation frequently, and we’ll explain why. By...
How To Not Drain Your Google AdWords Budget
Google AdWords — despite fierce competition from Facebook — is a powerful, dependable, stable, and almost accurate source of steady traffic when you are willing to...
Facebook Ads: Top Features You Should Start Using
Facebook is all powerful with more than 2.01 + billion users worldwide. It’s inevitable that you’d try to make good use of the platform. More than 93% of marketers use...
Mobile App Conversion Events That Actually Matter
No one can deny the fact that mobile app marketing has become the next big thing for businesses. Users spend their time browsing the internet on their phones and tablets. In...
A/B Testing: Must-know Tips And Recommendations For Insightful A/B Testing
If you are not doing A/B testing or split testing. as it’s also called, you are leaving money on the table. It’s one of the greatest tools available to internet marketers,...
Win More Customers: How To Make Your Business Stand Out From The Competition
So, you want to win more customers. But did you know that more than 50% of all new businesses don’t even make it past the 5-year mark? And out of these, only a little...