Why Storytelling Is A Smarter Way To Marketing Success
The natural tendency for most businesses and marketers is to launch ads that scream “Buy Now”. It so happens that we are stuck in the era of industrial revolution where you’d...
Category
Content Marketing
5 Skills Every Marketer Needs In The Age Of AI
“Marketing is a contest for people’s attention.” – Seth Godin Artificial Intelligence (AI) is the buzzword in today’s market. With technology evolving at such a rapid pace,...
The 5-minute Guide To Content Optimization
Content Marketing is the only marketing left. – Seth Godin According to a study by NewsCred Insights, a reader spends only an average of 37 seconds reading a piece of content...
How To Keep In Touch With Your Subscribers (And Not Be Sleazy)
You know that email marketing is powerful. You are probably doing everything you can to build your own email marketing list. Maybe you even run Facebook ads or Google Ads to...
What They Don’t Teach You At The School Of Inbound Marketing
Sorry, but there isn’t really a school of inbound marketing. In fact, there are many schools starting with the likes of Hubspot, Moz, Wistia, Marketo, and several others. We...
How To Build A Strong Brand Identity And Brand Equity
Your brand is what other people say about you when you’re not in the room. –Jeff Bezos What is brand equity? Brand equity is a sales and marketing term that depicts the market...
Do Review Stars On Google Help Boost Your Click-Through Rate?
Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making...
Factors For Optimizing Luxury E-Commerce Websites
“Everyone is not your customer.” Seth Godin If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or...
6 Ways To Measure Content Marketing Success In A Digital World
Content marketing isn’t just about creating content and publishing it on different social media platforms, but the most crucial part begins just after that – measuring...
5 Brilliant Ways You Need To Know About Promoting Your Blog
When you write a great blog post, you want everyone to see it. But how do you compete with the millions of other blog posts created every day? How do you go about promoting...