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Marketing & Advertising

fractional cmo
Agencies

Why Hiring a Fractional CMO is Smart for Your Business

The rise of the Fractional CMO is transforming how businesses approach marketing leadership. As Chief Marketing Officers (CMOs) adapt to evolving demands, many companies are choosing Fractional CMOs for flexible,

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Google AI Open Sourced
AI Artificial Intelligence

Google AI Open Sourced Watermarking Tool for Content

As AI-generated content becomes more integrated into our daily lives, questions about trust and authenticity are taking center stage. Google AI open sourced its watermarking tool, SynthID, to help developers

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advertorial example
Advertising

Advertorial Examples: 10 Great Case Studies to Learn From

Advertorial examples are a powerful marketing tool, blending engaging storytelling with promotional content. They create meaningful connections with readers while driving action. In this article, we’ll showcase 10 exceptional advertorial

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Advertorial Marketing
Advertising

Defining Advertorial Marketing: Bridging Value and Promotion

In today’s crowded digital space, getting your audience’s attention is harder than ever. Banner ads are ignored, pop-ups are closed, and traditional marketing methods often miss the mark. Enter advertorial

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How to Get More Qualified Leads
Lead Generation

How to Get More Qualified Leads: Why Filtering Your Incoming Prospects Is a MUST

In the world of digital marketing, filtering your prospects isn’t just a nice-to-have; it’s the key to sustainable growth and higher conversions. The reality is that not all leads are

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Video Marketing Strategy
Content Marketing

Maximizing Your Video Marketing Strategy with Movie Clips

Let’s be honest: in today’s fast-paced digital landscape, capturing attention feels harder than ever. You’ve got just seconds to hook your audience and make them care about what you have

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Digital Products

Black Friday Pricing Strategy: How to Price Your Offers for Maximum Conversion

  Black Friday presents a unique opportunity for sellers to capitalize on customers' heightened purchasing intent by selecting the best pricing models for Black Friday. By carefully crafting your Black Friday

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Done For You
Marketing & Advertising

Mastering Customer Metrics: Tools to Turn Visitors into Loyal Buyers

Subscribe: Subscribe on iTunes >> Understanding customer metrics is crucial for converting prospects into loyal customers and driving sales. This article explores four powerful tools for capturing and analyzing customer metrics, ranging

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Marketing & Advertising

DFY 78: How to Use Chatbots for Business: A Quick Guide

Subscribe: Subscribe on iTunes >> Episode Summary: In this insightful episode, Jason Drohn delves into the world of chatbots, highlighting their importance in modern digital marketing. He tests a new Lavalier mic setup

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