GSD 206: Which Digital Products Sell Best Online For Creators?

Welcome to today’s GSD Daily. And what we’re going to talk about is what digital products sell best. It used to be used back when I first got started that PDF downloads, this is before Kindle, it was before Apple jumped into eBooks. I mean, it was very much in its infancy, but the products that sold the best were PDFs and it was a PDF you could sell on ClickBank or sell on your website or sell through any of the file sharing. There was a different kind of file sharing back then, but you could buy these PDFs for $37 a pop and $47, $67 whatever, and download them to your computer and then you would open them in Adobe Reader. Now anymore that stuff is like, it’s 99% of all computers have Adobe Reader, like all of that.

But back then you had to go through and link to Adobe Reader. It wasn’t just natively kind of built into browsers and stuff. So it was much more of an ordeal. PDFs turned way to audio products. So broadband wasn’t a thing when I got started. I mean there were bigger cities that had it. We didn’t, it was dial-up or some weird satellite connection, but audio products were next and that was just an MP3. It was back when MP3 started getting their thing, you know what I mean? So it was before the iPods and there was a smattering of MP3 players, and digital audio players that were on the market, but Apple hadn’t taken the throne yet and PDFs turned into audio products. And those were mostly interviews.

People could sell packs of interviews for $67 or $97 or whatever in audiobooks, like books on tape kind of stuff. Now audio products are everywhere. You have things like Audible and audiobooks. A lot of authors even consider Audible to be their audio product because they package extra content and podcast material and all kinds of stuff in there. Audio products are still very, very much best-selling, but for you to sell, the thing that people want now is a video product. It’s a video.

So it’s having in creating a video where you’re talking to a camera or video where you’re on a whiteboard or video where you’re drawing stuff out on a screen, video products don’t necessarily sell the best. I would say that for an everyday creator like you or me, a video product sells the best. So we’re most able to generate revenue with video products. However, the best-selling products are digital books, Kindle books, and Apple Books through some sort of a big third-party company, something like Amazon.

Then you have your Audible kind of audio products. Audible is very much the market leader there. And then you have your video products and video products are mostly sold by independent creators. Still, even that is very much going mainstream with Masterclass and Udemy and some of the other ones. So some of those other big platforms. So to answer the question, of what digital product sells the best, for everyday creators, it is video products. But you should make sure to turn your video product into an audio product and that into a book. And you do that by basically taking your videos, stripping out the audio, becoming an audio product, and then transcribing that audio becomes a book if you go through and edit it.

So that would be my recommendation for what digital products sell the best. That’s the path I would use if you’re looking to sell your digital products. If you have any questions at all, make sure to leave them below in the comments. If you would like any help or insider guidance on building your digital products, go to doneforyou.com/start and book an action plan call with us. And if you like these kinds of tips and tricks, go to gsddaily.io. Fill in the little form for the freebies and stuff. You’ll get newsletter content filled with this kind of marketing sales, and revenue generation stuff. Have a great day and I’ll talk to you soon. All right, thanks. Bye.