Google Tag Manager Vs. Google Analytics: What’s The Difference?
Even though Google Tag Manager (GTM) has been around for quite some time, a lot of people still fail to understand it thoroughly. In fact, when it came into existence
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Analytics & Data
How Long Should You Run Email A/B Tests?
A/B testing or split testing your emails is one of the best ways to acquire more revenue and engage customers from your email marketing. The way A/B tests work is
The Step-by-step Guide To Optimizing Your Customer Service Experience
Let’s get straight to the point; are you doing all you can to make your customer service experience unforgettable? A brand is defined by the customer experience. In today’s competitive economy, customer
Paid Advertising: Metric Sets You Should Always Focus On
When you do paid advertising, a lot of emphasis is on the results. Clicks, conversions, sales, revenue, and profits. Focusing only on those primary numbers tends to blind you to many