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Analytics & Data

General Data Protection Regulation (GDPR) Requirements, Deadlines, And Facts
Analytics & Data

General Data Protection Regulation (GDPR) Requirements, Deadlines And Facts

“Although there is no guarantee that you will always be free from spyware, there are some things you can do to significantly lower the risk.” – AnonymousEvery 39 seconds, there is a

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Crucial Metrics To Measure When You Advertise
Analytics & Data

Crucial Metrics To Measure When You Advertise In 2018

Paid advertising grew from $83 billion to $92.4 billion from 2016 to 2017.This single figure is more than sufficient to explain that businesses are not shy toward spending on paid

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Analytics & Data

Google Tag Manager Vs. Google Analytics: What’s The Difference?

Even though Google Tag Manager (GTM) has been around for quite some time, a lot of people still fail to understand it thoroughly. In fact, when it came into existence

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A/B testing
Analytics & Data

How Long Should You Run Email A/B Tests?

A/B testing or split testing your emails is one of the best ways to acquire more revenue and engage customers from your email marketing. The way A/B tests work is

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Optimizing The Customer Service Experience
Analytics & Data

The Step-by-step Guide To Optimizing Your Customer Service Experience

Let’s get straight to the point; are you doing all you can to make your customer service experience unforgettable? A brand is defined by the customer experience. In today’s competitive economy, customer

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paid advertising metrics
Analytics & Data

Paid Advertising: Metric Sets You Should Always Focus On

When you do paid advertising, a lot of emphasis is on the results. Clicks, conversions, sales, revenue, and profits. Focusing only on those primary numbers tends to blind you to many

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