Using an email sequence template is a potent tool with loads of possibilities for automation at every level of the buyer’s passage. It’s one of the greatest methods to help consumers, teach leads and start conversations at scale. 2 of the most traditional tools for email automation and campaigns are MailChimp, Aweber and infusionsoft. There are expert internet marketers out there with lists of over 200,000. That being said, it’s not the size of the email list that matters; it’s how active it is. If you own an email list of 200,000 people, but only 5% of them open your emails, then you have an email list of only 10,000 people.
Content drip email sequence
A sound way to have fresh subscribers interested is a content drip series. A drip series is a collection of pre-written email sequence templates that will distribute useful content to a subscriber on a set schedule. A drip series should develop trust and passion for your product, but bypass promoting the sale too hard. Try to be as reasonable and relevant as possible in your drip sequences.
An effective approach is to frame your drip series as training programs. This establishes the anticipation that you will be emailing your subscribers frequently with a message that they want. Put together a few actionable suggestions in an email and link to your pillar content on each subject for additional reading. Rob Walling, the founder of Drip, has an outstanding model of an email crash course. His greatest producing course is named Why Marketing Automation is the Future of Email Marketing. It started as a blog post that re-launched Drip as a marketing automation tool it was earlier an essential email marketing application, and the post evoked so heavily with their readers that they determined to form it into a 7-day email course and later added an 8th “bonus” day.
The Fundamental Of using His Email Sequence Template
One of the essential details of the course is the human finish. Notice that the first several sentences of email #1 read like two people holding a conversation. Rob makes sure he signs each email as himself (not as a business). And he doesn’t use a decorative, fixed-width newsletter template.
The email is as confined to conventional text as it can get, while still looking great in all email clients (it truly uses the default email template in Drip). If you’re intrigued in examining out the complete email course to recognize how you can implement as much value as possible you can sign up in the header of the Drip blog.