I wanted to cover a topic I often get asked about – creating a coaching program. As coaching is about transforming your clients, I thought it best to break it down into ‘before’ and ‘after’ states and walk through that transformation.
As a coach, you’ve got all the tools and tricks you can muster at your disposal. It’s up to you to create a program that works for your client!
For more strategies to create a coaching program that generates serious revenue, click here to learn more about our Done With You Launchpad Accelerator.
Or, if you’d like more hands-on help to grow your business, fill out this application to work with the Done For You team!
The Diversity of Coaching Niches
The world of coaching is vast and varied. There’s a coaching niche for almost every field, from Agile coaching in the software sector to nutrition coaching in the health and fitness realm. Business alone offers leadership, managerial, and outcome coaching. With so many options, how does one decide on a direction?
Starting from Your Strengths
When considering your coaching program, begin with introspection. Understand what you’re proficient at, your experiences, and your achievements. Many clients we work with on the “Done For You” side often approach us with pre-existing offers, having already experienced success in selling their products or services. However, the essential question for most is how to design their unique coaching program.
The Essence of Coaching: Transition from Point A to Point B
At its core, a coaching program is about transitioning someone from their current state (point A) to their desired state (point B). This journey is entirely within your control, depending on the structured program or package you create.
Customer Avatar Canvas: Simplifying the Transformation
One helpful tool is the “Customer Avatar Canvas.” It focuses on the transformation that you’re selling. In coaching, your product is the client, who enters a ‘before’ state and exits an ‘after’ state after undergoing the transformation you facilitate. Defining this process may seem intricate, but let’s dissect it.
Take the example of fitness coaching. Clients come to you desiring better physical health. As a coach, you possess multiple tools to achieve this transformation – nutrition advice, workout plans, daily rituals, meditation, and more. The goal is for your client to enroll in your defined program (12 weeks, six weeks, or any other duration) and, by its end, transition from their initial state to their desired one.
Crafting the Program: Know the Before and After
For your program to succeed, you must deeply understand the initial state of your client and the desired ‘after’ state. Your program should then provide steps to facilitate this transition as quickly as possible. Ensure these steps are replicable and can be automated for efficiency.
The Takeaway
Creating a coaching program requires dedication, introspection, and a systematic approach. And remember, once your coaching program is set up, try to keep it procedural, allowing for a smooth flow from beginning to end.
For more strategies to create a coaching program that generates serious revenue, click here to learn more about our Done With You Launchpad Accelerator.
Or, if you’d like more hands-on help to grow your business, fill out this application to work with the Done For You team!