Hi! Today, we got our very first ‘private label’ hat over from China to see the quality and fit… For our GSD clothing line at https://getshitdone.io.
We’ve got a few hat styles that are shipping fast so we want to get a stock of really high quality lightweight, waterproof hats sitting on a shelf so we can start customizing.
Today, you can unbox the first of them with Chelsey and me!
Make sure to ask any questions below!
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Read the transcript below:
Welcome to GSD Daily. This is an interesting episode. It’s a little bit of marketing, but it’s more business startup. So as we’ve talked about in a couple of videos last week or a couple of videos previously, we’re releasing and growing the GSD line and we’re taking a very scientific approach. We’re testing hats, testing certain sayings on hats. The winners, we start scaling. And the losers slowly fall off.
One of the things that you can do to increase profit margin, of course, is to lower the cost of goods sold. So what we’re doing is we are importing hats. We’re in the exploratory process of importing hats from China that we can buy like 500 of them and put them on a shelf, and then we don’t have to worry about basically paying suppliers 7 or 8 or $10 per hat, and we can get a better quality hat than the stuff that is shipped to us with other people’s brands on it.
So this is the first hat that has come over from China. We’re going to open it together and might continue to open these. I haven’t opened it yet. Importing stuff from Alibaba, I think we paid 50 or 60 bucks for this hat plus shipping or something. So we had to pay more for a sample because they don’t want you to buy a bunch of pieces and then sell them. So this is probably a very ugly color, but it represents the hat that we will be buying in bulk. It’s probably a kid’s size or something too. They don’t want you to sell the samples. That was something that people did four or five years ago. They would buy a bunch of examples, they’d sell them, test inventory, and then come back and order the minimum order quantity. I know because a lot of our clients used to do that. This very expensive sample means that you can’t.
Inside this box is our sample. Now we’re going to open it. See my name on the side. Okay. Boom. Inside is a lovely hat. A potentially lovely hat. All right, so now our requirements for this hat were that they were as close to me as possible. So they need to be lightweight, they need to be waterproof, they need to be able to have something that we can private label if we want. So I can tell you that this is lightweight. It is a lightweight hat. Ooh, this is pretty nice.
All right. Huh? No shit. No? This is Chelsea, everybody. Come on. In frame.
Chelsea:
Hi.
Jason Drohn:
We should go get the Melin hat. Let’s go get the Melin hat. All right.
Chelsea:
Go get the melin.
Jason Drohn:
What do you think?
Chelsea:
I like it. Embroidery on the back might be different. Might not be able to work because of this material, but we could give it a try before we buy a bunch.
Jason Drohn:
It’s similar though.
Chelsea:
Oh, it is. Okay. Patches would work great too.
Jason Drohn:
Patches would work well. It is a similar waterproof material. The front is a little less thick. This has a pocket inside, but not that we care about the pocket. The brim is a little stouter, but I guess this one’s not bad either.
Chelsea:
This melin.
Jason Drohn:
Yeah, that’s the main hat. Yeah, so this is the main hat that we performed as a sin. From what I understand, it’s sacrilegious to destroy a melin hat by embroidering on it. But this is their A-game hat, which is their most popular brand. And actually, here we can do the overhead camera. So this is the main hat. So it has a couple of telltale signs. First, it has a little plastic divot, and when you take your hat off, you’re supposed to take it off like that. And then it’s also waterproof and has a pocket inside right here that is… You can’t see it all that well. So there’s a pocket inside right there then.
But other than that, it’s waterproof backing with a nice brim. So we have the same kind of perforation on the back, which is cool. And then underneath, this doesn’t have the extra piece of fabric over the top that it is here. And there’s none of this. This is a very telltale melin thing, but the brim is about the same. This one’s a little bit thicker than this one, but this hat is $69 and bought from melin.
This one is inside the case. So this was a Black Friday special that I purchased, and it came with a free case. So inside is a Melin hat. This is a thermal hat. So you can see it doesn’t have the perforation on it. That’s cool. To import it, it takes two or three months to get here. So all in all, this hat is pretty damn close. This hat. Pretty close. So we’re going to try embroidering it. To Chelsea’s point, we’re going to try embroidering on it to make sure we can embroider on the back is something that we do. Make sure that we got some stuff on the backs. But yeah, pretty nice, right?
Chelsea:
Yep.
Jason Drohn:
Cool. We have three or four more samples coming that we’re going to take a look at and see if they’re good, but this is a great fucking start. So we’ll see what the next couple bring, and we’ll get some of these in colors, but this is awesome.
Chelsea:
Yeah, I like it.
Jason Drohn:
Cool. Thank you so much. If you have any questions, comment below and we’ll talk to you soon. All right, thanks. By