Email marketing and writing email copy is such a rewarding field to work in. This doesn’t make it easy. Even if you love the work you do, it will take its toll and you’ll soon feel too busy to do anything else.
Dealing with emails, lists, servers, etc. can suffocate the creative spirit that drove you to this type of work in the first place. You may feel exhausted at one point, but don’t give up just yet.
There are several web apps and software programs that can help you regain the joy of writing creating copy for your email subscribers and providing them with the best content, while getting a steady income. Some times, having a service to automate a few work tasks can help your business to grow.
This is where the email autoresponder software comes in and takes a bunch of work off your hands, allowing you to focus on other stuff such as writing compelling copy or personal time.
Key benefits of using an email autoresponder software
You’re probably heard of autoresponders until now and you’ve seen it without even knowing. Remember that time when you entered your email to get a copy of a free eBook or some other resources? By doing this, you signed up for an email sequence designated to make you a loyal subscriber.
Using an email autoresponder isn’t rocket science, but there’s a real strategy behind it, allowing people who use to grow their email lists. You don’t have to be an expert to set it up but you need hard work and talent to use it for your email marketing strategy.
Let’s take some time and see how you can benefit from this software.
Email autoresponder software transforms visitors into subscribers.
Using a sequence of automated emails is a great way to help people make up their minds about subscribing to your email list. You can do this by providing them with a free resource they can obtain by entering their email address. After that you can send them a customized sequence of emails to convince them to sign up for your newsletter. It’s up to you to write compelling emails!
HINT: When you activate your Scriptly account, you can use the predefined affiliate marketing email sequences to transform visitors into subscribers!
It can help you cut down costs.
If you have a big email list or a business targeted on email marketing, you’ll need a large team to watch out over every aspect of your company. Using the email autoresponder software you can cut down costs by having an automated system designed to do the work of a small team.
The software will deliver your messages without the need of micromanaging or hiring extra people.
It maintains a strong relation with your subscribers.
Do you know those sites where you sign up for a newsletter and it takes weeks before you get the first email? From the moment you sign up to when you get that email, your priorities may change and you’ll feel less accustomed to the content you’re getting. The result? A high chance of people complaining and unsubscribing.
On the other side, if you use an autoresponder, you keep your subscribers entertained by providing them follow-up emails. You can pitch them relevant content and offers and keep their interest high without losing them along the way.
The autoresponder allows you to measure results.
Using an email autoresponder will provide you with more opportunities to analyze the subscribers’ behavior and measure how they interact with your email marketing strategy. You can use custom links and work on split tests to deliver the best content to your email list.
Improves your brand awareness.
The main goal for your autoresponder should be to grow your email list and improve your relation with the subscribers, but even if it fails to do that, it will allow you to grow your business. When you send out the email sequence, don’t forget to brand it with custom signatures and personas. Adding your address and contact number will provide them with extra information on your business.
If you do this, your brand’s name will remain in your subscribers’ mind, improving the chances of them to contact you for your services.
HINT: When you activate your Scriptly account, you can add personas and customize your email however you want, increasing the chance of getting more subscribers.