A/B Testing

A/B Testing: Must-know Tips And Recommendations For Insightful A/B Testing

If you are not doing A/B testing or split testing. as it’s also called, you are leaving money on the table. It’s one of the greatest tools available to internet

Analytics & Data

How Long Should You Run Email A/B Tests?

A/B testing or split testing your emails is one of the best ways to acquire more revenue and engage customers from your email marketing. The way A/B tests work is