July 24, 20202Comments

How To Measure Content Marketing Success Of Your Business

https://www.youtube.com/watch?v=rG0I9iIKRQ0 Content marketing isn’t just about creating content and publishing it on different social media platforms, but the most crucial part begins just after that - measuring and analyzing its success. Although

by Mandakini Sharma

Analytics & Data

Startup

June 4, 202010Comments

SaaS KPIs: Tracking The Right Metrics On Your Website And Grow Your Sales

https://www.youtube.com/watch?v=oc2V50BYLFE SaaS KPIs are one of the most important things to monitor when transitioning from a product idea to building an early-stage startup. Not only is it important to track basic

October 8, 20190Comments

Customer Analytics: Why And How It Matters For Successful Marketing Campaigns

https://www.youtube.com/watch?v=Y8FUiChPzK0 Sixty percent of enterprise business leaders claim that customer analytics is the most important need of the hour, and will increase to 79% by 2020 with personalization being the key

by Mandakini Sharma

Analytics & Data

Marketing Automation

April 11, 20191Comments

Implementing Marketing Automation? Avoid These Common Mistakes

Automation is a trending online marketing buzzword. It has become a fundamental foundation for successful marketing campaigns worldwide. Whether it be a new product promotion, discount, offer, or even elections,

March 8, 20190Comments

5-Minute Guide: Google Analytics

There is a saying... If you cannot measure, then you cannot improve. Without analytics data, it is not possible to show the effects of your SEO strategies to your online

January 17, 20190Comments

9 Reasons Why You Did Not Achieve Your Goals In 2018

“Success is not final; failure is not fatal: it is the courage to continue that counts”. – Winston Churchill As we bid adieu to 2018 and welcome the New Year, it

by Mandakini Sharma

Analytics & Data

General News

November 17, 20180Comments

Top Seven Tools For Quality Control Management

Quality is an indispensable aspect which should always possess a status no less than ‘Good’ and to achieve it in every working sphere, the approach required needs to be consistent

by Marketer

Analytics & Data

Axis Advanced Analytics

Conversion

Marketing

October 29, 20183Comments

How Real-time Marketing Analytics Help To Improve ROI

Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just

October 11, 20180Comments

5 Chatbot Stats And Trends You Need To Know

Chatbot stats and trends show that there are major changes happening in the way people do business and run marketing campaigns online. Still, many business owners and marketers are not

by Marketer

How Artificial Intelligence Is Revolutionizing Digital Marketing

Analytics & Data

Axis Advanced Analytics

Marketing Automation

September 10, 20182Comments

How Artificial Intelligence Is Revolutionizing Digital Marketing

The world has definitely come a long way in terms of advancements in technology. Every day we’re getting notifications on our smartphones and laptops about path-breaking inventions and mind-boggling discoveries.

by Mandakini Sharma

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