The person who said "Email marketing is dead and gone" perhaps hadn’t gotten his numbers checked. If we look at the statistics, we will see that close to 60% of
Cold email, when done right, is the most suitable strategy for generating leads. It is one of the communication strategies that entail reaching out to customers through emails. Since these customers
Often, we all overlook what works for us. For instance, when email marketing is the real money maker, our focus is on social media. Within email marketing, it’s transactional emails that boast
We often emphasize the benefit of a strong sending reputation. It is important to verify your email sending reputation frequently, and we'll explain why. By concentrating on your engagement metrics, such
For many the concept of cold emailing stirs up sentiments of negativity – and that’s understandable. Cold emailing has been abused over the years by people who know very little
In this article, you will learn the real reasons why your marketing emails go to spam and find out how to fix it. But first, what is spam? Spam email is
There are different kinds of email sequences that you use at different times and at different points in your autoresponder sequence, like onboarding, re-engagement, product launch sequences and so on...
Email marketing is powerful, sustainable, scalable, and it’s the only digital marketing channel that brings in 4300% ROI. No other marketing channel comes close. Nothing can beat email. But email marketing only