5 Ways To Convert SaaS Free Trial Users Into Paying Customers
For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to...
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KPIs
How To Measure Your Blog’s Success
Having a blog for your small business is a fantastic way to drive more web visitors, boost brand awareness, and bring in those much-wanted prospects. But, do you actually know...
Crucial Metrics To Measure When You Advertise In 2018
Paid advertising grew from $83 billion to $92.4 billion from 2016 to 2017. This single figure is more than sufficient to explain that businesses are not shy toward spending on...
Paid Advertising: Metric Sets You Should Always Focus On
When you do paid advertising, a lot of emphasis is on the results. Clicks, conversions, sales, revenue, and profits. Focusing only on those primary numbers tends to blind you...
How Businesses Use Data Analytics to Improve Sales
“Data by itself is useless. Data is only useful if you apply it.” Todd Park We live in a world driven by data. Analytics, statistics, and numbers – it is a channelized...
Early-stage SaaS Startups Should Track These Important KPIs
When transitioning from a product idea to building an early-stage startup, it’s important to track basic marketing metrics and Key Process Indicators (KPIs). KPIs for...