B2B lead generation is all about strategy. Companies that nurture their leads receive a 450% rise in qualified projects. Companies that nurture and grow their customer relationships experience 50% growth
Are you tired of hearing your sales reps complain and gripe about not having good opportunities or a strong pipeline? Do they panic over whether or not their prospects will
B2B lead generation and follow-up is a risky business. You may have to face many challenges, mostly unforeseen, and not give up. Prospects, leads and clients are the driving force of
The person who said "Email marketing is dead and gone" perhaps hadn’t gotten his numbers checked. If we look at the statistics, we will see that close to 60% of
Marketing and lead generation tactics have a bad rap for being pushy and for being indiscriminately unmindful of “private” space online. Customers are constantly bombarded with an onslaught of advertising all
Let’s admit it: creating funnels is hard work because it’s often not enough just to “set up a funnel”. A typical sales funnel setup calls for the right strategy, design,
The life of a social media update is not more than three hours. There are only so many visitors who’ll actively read your blogs. Most people, despite their love for what you
You've probably heard the debate about using pop-ups and slide-ins on your website. But before we delve into the how-to, let’s address two things you should never do. First, don't
When done right, landing pages could put your business success and conversions right on top. But the irony is that more than 75% of businesses encounter difficulties in optimizing their landing