Slide-ins and pop-ups are used for lead generation off the traffic coming in to your website.
While you are reading this, there’s an ongoing debate on whether or not you should use pop-ups and slide-ins on your website.
There’s one thing you shouldn’t do, and we let that get out of the way right now: Don’t manipulate others to have them sign up for any of the offers you make, at the top of your sales funnel.
Also, don’t ever do confirmshaming.
Now that’s out of the way, let’s get back to pop-ups and slide-ins.
How to use slide-ins and pop-ups
You need to generate leads. You’d need your potential customers at the top of the funnel and you have a job to nurture your leads till they turn into customers (for life).
Your pop-ups, slide-ins, landing pages will do all the work of convincing your website visitors to sign up first. For all the time that they need to make a decision, your autoresponder sequence will do its job, without missing a beat. When the time is right (for each customer), they’ll buy.
The question is this: how will your funnel ever work without leads actually signing up? If there were no pop-ups and slide-ins, who will you sell to?
Everyone has opinions (about pop-ups or whatever), but you have a business. You have a mission to make money for your company. It’s your job to make a difference to your customers as they ponder, ruminate, think, and wait for the right time to buy what you have to sell.
Here are a few great ways to have pop-ups and slide-ins in place and also don’t ruin the browsing experience for your visitors:
Only use on exit intent
Worried that Google will punish you for annoying pop-up ads? Worried about ticking off your visitors if you go overboard with your pop-ups and slide-ins?
Just use exit-intent pop-ups. Exit-intent makes use of technology to detect when a visitor is about to leave your website and pops up making a relevant and timely offer. You could use these pop-ups as a “reminder” or even make deals only for these visitors (don’t make those deals again — either to your subscribers or site-wide).
Deploy on percentage scroll or time delay
One of the better methods of using pop-ups and lead generations slide-ins is to deploy them at strategic points “after” a visitor comes in and starts browsing your site.
By setting up simple rules so as to show the pop-ups or slide-ins after 60% scroll or after a set period of time (say after a minute), you know that you are deploying the pop-up only after the visitor has spent some time on the site or is engaged enough with your content.
The logic behind this is simple: if a visitor comes in and browses your website for a minute or more or scrolls all the way to the bottom, you know that your visitor is invested and is interested enough to “maybe” respond to your offers more than if you were to push a pop-up the moment a visitor lands on your site.
Embrace page-level targeting
Most modern tools you might use for creating pop-ups and slide-ins (and other lead generation methods) allow you to do “page-level targeting”.
This means that you can create very specific pop-ups and slide-ins relevant to the page that your visitors are on.
For instance, if your visitors have been browsing your pricing page, you could make an exclusive “discount for one-day only” pop-up.
If they scroll down the contact page by 60%, you could have something as simple as a slide-in with a Call to Action button nudging them to your contact page (or live chat) to start a conversation.
Based on the pages they are on, you could make very specific offers and this works well for not only boosting your conversion rates up but also helps you stay relevant and smart.
Use intent-driven click triggers
Another variation of pop-ups and slide-ins are to use click-triggered pop-ups, scroll triggers or complete panels that’ll slide out of a corner.
Click triggers are awesome because are purely intent-driven — they don’t show up until your visitors click on links signaling real interest to accept the offer you are making.
Click triggers can be triggered from simple HTML links, full-fledged CTA buttons, or even images or banners.
With a few tools like Sumo and Sleeknote, you can even design click-triggers that look much like forms.
Using intent-driven click triggers helps keeps your website clean, and gets you high-intent and focused leads.
How well are you able to use your pop-ups and slide-ins? How are they working for you?