copywriting tip

copywriting tip
The only copywriting tip you’ll ever need isn’t about clever wording or persuasive tactics—it’s about
showing your audience that you understand them better than they understand themselves. When you describe their problem so clearly that they feel heard and seen, they automatically trust that you have the solution.

This psychological trigger is why the best copywriting tip doesn’t start with selling. It starts with deep understanding.

Why This Copywriting Tip Works

People don’t buy when they understand you—they buy when they feel understood. When your copy reflects their exact emotions, pain points, and desires, it creates an instant connection and positions you as the solution to their struggles.

Marketer Wyatt Woodsmall taught that if you can describe people’s problems better than they can, they’ll subconsciously believe you have the answer. This is a foundational copywriting tip that applies to every industry.

Additionally, this approach builds credibility and authority. When your audience recognizes that you understand their struggles at a deep level, they are far more likely to engage with your content, trust your recommendations, and ultimately invest in your products or services. Strong copy that speaks directly to a person’s pain points not only makes an emotional connection but also differentiates your brand from competitors who focus solely on selling features rather than understanding customer needs.

copywriting tip

How to Apply This Copywriting Tip Effectively

1. Listen to Your Audience’s Exact Words

Great copywriting starts with listening. Pay attention to customer reviews, testimonials, and social media comments. Note the exact language they use to describe their challenges. When you use their words in your copy, it creates a strong emotional connection and makes them feel like you truly understand their struggles. This is a vital copywriting tip that ensures your message resonates.

Another effective way to gather insights is through direct conversations, such as interviews or surveys. Ask your audience about their biggest pain points and frustrations. The more detailed their responses, the better you can craft messages that resonate deeply. By mirroring their words, you make your copy feel personal and tailored specifically to them. Using this copywriting tip effectively builds stronger engagement.

Example: Instead of writing, “Struggling with time management?” use their own words:

“Do you ever feel like no matter how hard you work, your to-do list just keeps growing?”

2. Use Emotional Triggers

Another key copywriting tip is tapping into emotions. People make buying decisions based on how they feel rather than just logic. By addressing emotions like frustration, anxiety, or hope, you create a sense of urgency and connection that makes them more likely to engage with your offer.

To effectively use emotional triggers, identify the deeper emotional drivers behind your audience’s challenges. Are they feeling overwhelmed by too much information? Are they frustrated with slow progress? Once you know these emotions, you can craft copy that speaks directly to their feelings, making your message more compelling. This copywriting tip helps elevate your marketing impact.

Example: Instead of saying, “Get more leads for your business,” try:

“Tired of chasing leads that never convert? What if customers came to you, ready to buy?”

3. Paint a Clear Before-and-After Picture

Show your audience what life looks like before and after using your solution. When they can visualize the transformation, it becomes easier for them to see the value in what you offer. The contrast between their current struggles and the potential success they could achieve makes your solution more desirable. This is a highly effective copywriting tip for conversions.

A strong before-and-after story should be relatable and detailed. Instead of simply stating the benefits, illustrate them with real-world examples or success stories. This technique helps build credibility and trust, reinforcing that your solution works and can create tangible results. Leveraging this copywriting tip keeps your audience engaged.

Example:

  • Before: Struggling with confusing marketing strategies, feeling stuck, constantly second-guessing every decision.
  • After: Effortlessly attracting leads, growing your business with ease, and having complete confidence in your marketing plan.

This simple storytelling technique strengthens your message and makes your copy more persuasive.

Copywriting Mistakes to Avoid When Applying This Tip

Copywriting is a powerful tool, but even experienced marketers can make mistakes that weaken their message. Avoiding these pitfalls ensures your copy remains compelling, relevant, and effective. The key to great copy isn’t just about following the right strategies but also about eliminating the wrong ones. Let’s take a look at the most common mistakes to avoid when applying this copywriting tip.

Being Too Vague – Instead of saying “Are you tired of struggling?”, be specific: “Are you frustrated spending hours on content that no one reads?” Applying this copywriting tip makes your messaging more precise. Readers respond better when your message resonates with their personal experiences and struggles.

Jumping to the Solution Too Soon – Build trust first by demonstrating that you truly understand their problem before offering a solution. This copywriting tip ensures a stronger emotional connection. People don’t like feeling sold to immediately; they prefer knowing that the person offering a solution understands their situation deeply before presenting a fix.

Neglecting Emotional Language – Facts don’t sell. Feelings do. Ensure your copy triggers an emotional response. Implementing this copywriting tip can drastically improve engagement. People buy based on emotion and justify with logic, so your copy should aim to connect with their deepest desires, fears, and aspirations.

If you avoid these common mistakes, your copy will be more persuasive and resonate more deeply with your audience. The best copywriters constantly refine their approach, ensuring their words are clear, compelling, and emotionally engaging.

Testing and Refining This Copywriting Tip

Great copy isn’t just written—it’s tested, refined, and optimized over time. Even the most experienced copywriters never assume their first draft is perfect. Instead, they continuously analyze how their messaging resonates with their audience and make necessary adjustments to improve engagement and conversions.

One of the most effective ways to refine your copy is by paying attention to real-world data. Are people clicking your links? Are they responding emotionally to your messaging? If your copy isn’t producing the results you want, it might be time to tweak your approach based on audience insights and feedback.

Copywriting is never a one-and-done process. To improve your messaging:

  • Run A/B tests on different problem-focused headlines. A strong copywriting tip is to always test and optimize.
  • Gather feedback from your audience to see what resonates. This copywriting tip ensures your message stays relevant.
  • Analyze engagement metrics to refine your messaging over time. Implementing this copywriting tip keeps your copy fresh and effective.

Final Thoughts on This Copywriting Tip

Mastering this copywriting tip means shifting from selling to understanding. When your audience feels truly understood, your copy becomes a conversation they want to continue.

So next time you write, don’t start with what you’re selling. Start with how your audience feels. Describe their struggles better than they can—and they’ll trust you have the solution. Applying this copywriting tip will make your content significantly more impactful.

Your Turn: How will you apply this copywriting tip? Try rewriting one of your headlines using this approach!

FAQs About This Copywriting Tip

Q: How do I know if I’m describing the problem effectively? A: If your audience reads your copy and thinks, “Wow, this is exactly what I’ve been struggling with,” then you’ve nailed it. Use surveys and feedback to refine your messaging. This copywriting tip will improve your ability to connect with your audience.

Q: What if my audience has multiple pain points? A: Prioritize the most urgent or emotionally charged problem first. Hook them with that, then introduce secondary issues. This copywriting tip ensures a focused and effective approach.

Q: How can I get better at applying this copywriting tip? A: Practice active listening, take notes from customer interactions, and analyze high-performing copy in your niche. Continuous improvement through this copywriting tip will enhance your messaging effectiveness.