To get the sale, you need to get the lead

To get the lead, you need to get the conversion

To get the conversion, you need to get the traffic

To get the traffic, you need to put up the ad

To put up the ad, you need to write the copy

To write the copy, you need to have the hook

To have the hook, you need to have the product

To have the product, you need to solve a problem.

To solve a problem, you need to know your market.