2017 is just around the corner. The preparation has begun. But wait, are you ready to welcome in 2017? We all know that the New Year will bring to the fore a whole new set of shifts in the way companies advertise their products or services, marketers try to increase their ranking with (SEO) search engine optimization, the way individuals surf the internet and a lot more.
Hubspot.com states that, in the United States alone, over 12 billion web searches are conducted each month on average. Search engine optimization will achieve value more than everything else as it assists you to send quality traffic, boost your brand, get visibility, and give your company the credibility it requires to succeed. After all, what is the purpose of producing so much content and graphics if it is not noticeable to the viewers when they run search query?
In 2015 also, internet marketers recognized the importance of SEO, adjusting their content to consumers’ requirements and mobile optimization for greater returns. After all, 50% of every mobile searches are carried out with the goal of obtaining local results, and 61% of those searches lead to purchase, according to searchenginewatch.com.
Searchengineland.com advises SEO is the method of sending traffic from the ‘organic’, and ‘paid’ sources to overcome the rat race of ranking on search engine result pages (SERPs). Although search engine rankings continue evolving from time to time (it’s common), be assured that you have created your website in the proper manner and always posting quality content to send a constant stream of traffic to your web pages. An editorial in Quicksprout.com declares that the average content length for a web page that ranks in the top ten results for any keyword on Google has at least 2,000 words.
1. Social Content Will Increase Notability
In the future, content from social media such as LinkedIn, Facebook, and Twitter, will achieve more value on the SERPs. Now, 76% of internet marketers use Social Media to promote and heighten SEO, cites an article written at Impactbnd.com.
Isn’t that marvelous? We prophesy that more social media content will be indexed by Google and other popular search engines such as Yahoo and Bing. This will, in turn, blur the lines between “social media” “web” and concerning search engine optimization tactics. So, be ready to discover, obtain and use your relevant social content for optimizing your web page for greatest visibility.
For example, if you search “Designhill” on Google, the business LinkedIn page, Twitter profile, and Facebook page arrive as the top listings. Blog.kissmetrics.com declares that backlinks to content on YouTube, Google+ Facebook, LinkedIn, Twitter, and additional social networks aid the search engine crawlers to know what sites are trustworthy and should be ranked for what keyword phrases.
2. Videos Will Still Rule in 2017
We all know that videos are a fabulous way of having an audience engaged and amused. But do you recognize that by utilizing enough videos, you can increase the ranking of your web page on the SERPs? A report by Marketing Land declares that videos make up for 62% of all Google searches globally. Furthermore, Google has begun giving notice to mixed results/searches. So, why not grasp this chance to arrive on the first page of search results by incorporating an appealing video in your content? Well, according to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as contrasted to plain, static text content, according to Relesoo.com.
Many internet marketers decided to drive their current marketing engine with the fuel of Video SEO in 2015. And we foretell that numerous internet marketers and corporations will encompass the trend of videos in the coming year too.
3. Mobile Optimization Will Become Essential
Is your company site mobile-friendly? Your viewers are no longer in one place. People use all kinds of devices such as phone watches to browse the web, laptops, smartphones, tablets. Having this in mind, lots of brands went mobile-friendly in 2015. And we can predict that more brands will take up this course in the forthcoming years. Mobile optimization will become the standard, rather than an exception. So, it’s high time you changed the way you imagine and create SEO tactics for mobile searches.
Neilpatel.com states that the total number of searches on mobile devices has seen a 43% rise year-over-year. Also, Google’s algorithm update this year guaranteed that mobile-friendly sites get a search ranking boost on mobile searches. As more and more individuals use mobile to surf the Web, Google determined to make it straightforward to find appropriate, mobile-optimized sites. So, it now uses mobile-friendliness as a part in ranking search results.
Consequently, be confident that mobile optimization finds a leading place in your SEO plans for the upcoming year to stay first of your opponents. Make certain that everything on your website, from fonts to colors and from logo design to content, is mobile optimized.
4. Content Aggregation will get Greater
According to Digitalcurrent.com, videos, images, news, social media, maps, local, wiki, and Knowledge Graph makes for 85% of Google search results. These statistics means that now people look for sources that provide all related data for a particular topic or subject that at one place.
A blog post written at imediaconnection.com describes that content aggregation is a useful way of obtaining, organizing, amassing, uniting, displaying, sharing, and disclosing content around pre-specified set of measures to appeal target viewers. If you too are intending to do so, be certain that you manage and curate content from various, high-authority sources and promote it in one place for your users to see to strengthen your credibility.
An excellent example of content creation is using the humble newsletter, Next Draft by Dave Pell, who has accumulated over 160,000 subscribers to his daily email which shares the most compelling stories in tech, culture, business, and an article in Jeff Bullas described. Another instance is Inbound.org which was created by Moz and Hubspot to expand their range even further.
5. The Trend of Mobile Apps Will Improve
According to Tech Crunch, mobile apps account for 52% of all time spent on online digital media. Another report accessible on the Web exhibits that users spend 89% mobile time using apps. This is the cause for more and more companies preparing to examine the influence of mobile apps.
As explained above, use of mobile for web search is on an all-time rise and apps just make the work simpler. Just a several more years and mobile apps are inevitable to subjugate mobile sites and desktops. An article in searchenginejournal.com says that 85% of people prefer native mobile apps to sites. Highlight your brand prominently in the app name and be sure you have precise links to apps for greater search rankings Also, you need to guarantee that app optimization tops your list of SEO optimization. Several brands are profiting from prominent mobile app visibility in Google’s organic search results.
6. Local SEO to Grow Even More Valuable
This trend is only becoming more powerful over the years. According to Entrepreneur.com, local SEO is likely to increase substantial areas in the coming days. As an internet marketer, you have to let Google know where you are located and what you are submitting so that your possibilities of showing up on web pages, particularly in front of the appropriate viewers. It is must have your local web pages which will include the name of your company, address, etc. with Yahoo, Bing, and Google.
Since Google came out with its “Pigeon” update, local search engine optimization has achieved meaningful influence making corporations and internet marketers to concentrate on a local tangent. So, ensure of having precise location keywords and personalize content basis your target viewers area to stay ahead in the game in 2017.
You need to encourage yourself in extending your appearance on social media, introducing videos of your company in your content so that you get Page one rankings in Yahoo, Bing, and Google. A great ranking conclusively assists you to develop a solid reputation and heighten your brand name amongst your readers. So, don’t refrain out on any latest update by Google and trends in search rankings to shine out in the crowd. The better SEO tactics you have, the more advantages, you will have.
So, focus on building new and quality content that you can and advertise it across all social media channels such as LinkedIn, Twitter, Facebook, etc. By just doing this, you will find that your search rankings have increased remarkably. The following step would be to maintain the rank by posting current and unique content and videos frequently.
Although trends keep on evolving, we expect that these 6 SEO trends are most likely to control the scene in 2017 and beyond. Although some of them will become extinct like dinosaurs, some will emerge and endure the rest. Nonetheless, we’re positive by adopting these trends; you’ll be able to spearhead the market in the New Year.