Are you looking for the best places to add your Call To Action in your website? Want to increase conversion rate for landing pages with the help of CTAs? Well, you should know that this can be achieved by discovering the top placements for maximum benefit.
Of course every business is different and some tips may or may not work for your website but if you take some time to analyze your website content, the path from entry to sale for your visitors and be open to other platforms to bring new clients, you should be able to come up with optimized placements for your CTA.
Are we going too fast? Maybe we should first explain what is a CTA and how is that useful for your business.
Call-to-Actions are buttons, banners and links you use across your website and on landing pages to guide your visitors towards a goal conversion (sale, download, share). As you figured out, the conversion rate for CTAs can vary depending where you place them. Here are some of the best CTA placements that will increase their conversion rate.
3 alternative CTA Placements to increase the conversion rate
If there’s something we really like about CTAs is that they’re highly customizable. This means you can use your research and test where they behave better for your product. Usually, CTAs are add to cart buttons, free trial sign-up buttons or even download buttons. You can spend some time and change their form and website placement so you find out how can yon increase their conversion rate. Here are some CTA placements you probably didn’t try until now.
1. CTAs well placed in videos
We’re not talking about video pop-ups or widgets that auto-play when people visit your website. Those are intrusive ads that nobody likes and will even lower your conversion rate. We’re talking about diversifying your content and adding a video component to your marketing strategy. Start with long-form content and create smaller videos on the side of the main subject. These videos are a great placement for your call-to-actions since people respond better to visual messages than text-based.
HINT: Don’t create the video as a big CTA. Bring added value to the main topic and find the specific times when to place your message.
2. Using podcast to increase conversion rate
If you’re not a fan of video or don’t have the resources to implement it this with your content strategy, you could try using audio CTAs to increase your conversion rate. Alongside video, audio messages are of higher priority for those who listen to them. Just because they are said by a human voice, your call-to-actions would be trusted by more individuals.
The best way to do this, on your own terms, is to start a weekly podcast where you discuss topics in your niche. You don’t have to record lengthy episodes, 10 or 15 minutes are enough for you to increase the conversion rate with the help of audio call-to-actions.
3. Sneak them in your newsletters
If you have a well-built marketing strategy, you will also have a growing email list where you promote your content. While we don’t recommend you to use CTAs as email subject or content, you can come up with clever ways to sneak them in your newsletter. You have several options:
- Send a newsletter for the latest blog post and add an additional line of text with a CTA link just below (or even above) the newsletter message.
- Use the signature of your newsletter to promote discount codes for your subscribers.
- Edit the blog post you mention in your newsletter so it has well-placed CTAs above the fold or above the comments section.
HINT: You can use Scriptly to increase the opening rate of your emails thus increasing your conversion rate. You will land your first sale really fast if you use the Scriptly autoresponder or other well-designed email sequences.
Of course that these 3 alternative placements for your CTAs will work only if you follow the best practices. If you want to maximize your conversion rates for the above cases, we recommend you to:
Do the following:
- Always test the best placements for your product.
- Diversify the placements and messages.
- Use clues to redirect people to the right CTA
- Invest in awesome CTA design.
Avoid the following:
- Don’t be afraid to test our alternative CTA placements, “above the fold” isn’t the only place on your website that converts.
- Don’t exaggerate with call-to-action placements by filling all visible space with several options.
- Focus on one strong message but use different placements and designs.