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Google Ads Campaigns
Paid Traffic

Google Ads: How To Start And Run Your Campaigns

It’s not easy to run and manage your Google Ads paid campaigns when cash is being spent on your campaigns every second.You not only have to manage the creative and

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Video in email marketing
Email Marketing

Video In Email: 6 Examples To Inspire Your Next Campaign

Video makes money. Period.Anton Eliasson of Shakr  believes that the mobile video era is just beginning.Earlier, we established how even six-second ads or bumper ads can lead to high-engagement with

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What They Don’t Teach You At The School Of Inbound Marketing?
Content Marketing

What They Don’t Teach You At The School Of Inbound Marketing

Sorry, but there isn’t really a school of inbound marketing.In fact, there are many schools starting with the likes of Hubspot, Moz, Wistia, Marketo, and several others.We are great fans

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Monetization

5 Ways To Convert SaaS Free Trial Users Into Paying Customers

For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to

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How To Build A Strong Brand Identity And Brand Equity
Content Marketing

From Zero to Hero: Watch Your Brand Equity Soar with These Powerful Storytelling Techniques

https://youtu.be/jq_zDVWaAFwYour brand is what other people say about you when you’re not in the room. –Jeff Bezos Want To Find Out How To Build Brand Equity? Brand equity is a sales and

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Optimization & Conversion

How To Improve Facebook Ads Relevance Score

There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how

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How Artificial Intelligence Is Revolutionizing Digital Marketing
Analytics & Data

How Artificial Intelligence Is Revolutionizing Digital Marketing

The world has definitely come a long way in terms of advancements in technology. Every day we’re getting notifications on our smartphones and laptops about path-breaking inventions and mind-boggling discoveries.

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Improve cold email deliverability
Email Marketing

How To Improve Cold Email Deliverability

Cold email, when done right, is the most suitable strategy for generating leads. It is one of the communication strategies that entail reaching out to customers through emails. Since these customers

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Measure blog success - Blog metrics
Analytics & Data

How To Measure Your Blog’s Success

Having a blog for your small business is a fantastic way to drive more web visitors, boost brand awareness, and bring in those much-wanted prospects. But, do you actually know

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