Where does your online brand stand in terms of popularity? What strategies are you using to boost your brand’s online reputation?
These are two of the most common questions that every business has to address in today’s competitive market scenario.
While some marketers recommend that businesses choose paid methods to boost their online reputation, we are going to share some simple tricks that will help you boost your brand’s reputation through the roof – without any monetary investment; i.e. for free.
So, rather than beating around the bush, let us get to those simple ways that will help you boost your brand’s online reputation.
1. Get your name in the news
As Ted Rubin says, a brand is what a business does, reputation is what people remember.
The best way to get people to remember your name is to make sure they hear it in the news. The power of press releases is something that you can leverage to good effect here.
There are plenty of online PR sites that accept guest posts or press releases, and their news gets circulated on the web. You can easily make the most of this opportunity to boost your brand’s online reputation.
In fact, what might come as a surprise to you is the fact that offline journalists often go to these online PR sites to get the latest buzz. So, it can be a great way for you to spread the name of your business online as well as offline and earn some credibility out of it!
2. Build a network
Networking is the key to success in the business world. The same is true for your online reputation.
Building a huge network of reliable followers can do your brand a world of good – without costing you a single penny.
With sincere and genuine social media marketing endeavors, you can easily gain a fan following over the course of time. The more people start to get connected to your business, the more it works as social proof to boost your online reputation.
Remember, close to 70% of the adults are active on social media these days. At the same time, 77% of the buyers on the web say that they prefer buying products from a brand whose CEO has a social media presence.
You can see it quite clearly – how important it is to have a strong network to boost your online reputation and get more business!
3. Engagement
People love businesses that treat them as humans and not machines.
This is single reason that almost 60% of the people say they left a brand due to its delay in response.
Engaging and interacting with users can build a foundation of trust, resulting in an everlasting relationship between your brand and the users. You cannot afford to take this lightly.
Therefore, it becomes imperative to invest the right resources to keep the lines of communication open; be it on social media, customer support or any other channel where people can connect with you.
4. Guest posting
Another easy, free and convenient way to get in the good books of users and build a strong online reputation without spending even a single penny is to start approaching guest posting websites.
Even Matt Cutts has recommended using guest Posting to boost your brand’s online reputation.
A great thing about guest posting sites is that they have an already established reputation. Anything that gets published on these websites automatically gets distributed to a huge network of people.
The key to successful guest posting, however, lies in creating strong content.
By strong, we mean to say that your content should be user-centric, genuine and knowledgeable, i.e. the reader must get something useful from it.
5. SEO
The most important way to build a strong online reputation and give it a boost is to invest resources in search engines, basically Google. That is because people go to Google to search and find what they need.
Getting your brand to come in the top search results gives it a psychological advantage!
Don’t forget – the probability of people clicking the first few links that pop up in the search results is far more important than any other links that are sitting farther down in the results.
Therefore, investing in SEO should be something you must take seriously (if you already are not). There are quite a number of organic strategies that can help your brand come in the good books of Google’s search bots and get a great online reputation.
You are what you say on the web
On the World Wide Web, a brand is only as good as the content that represents it online.
So, it is worth mentioning here that the simplest and the most important factor that contributes to your brand’s online presence is the content that you share, write or distribute.
Apart from the factors mentioned above, you need to take matters quite seriously when drafting content that represents your business.
This content could involve everything – from the articles and blogs that you share to the images and banners that get distributed, as well as the videos that are posted on social media and web channels.
Conclusion
In the end, all we have to say is that it is the right mix of all these efforts that will bring fruitful results for your business reputation. Businesses that manage to put these tools into effect get to taste the sweet fruit of success, without relying on paid channels.
Now the choice is up to you. Are you willing to put these efforts in place to take your brand reputation to the next level?
If you are, then using these ways can surely help you in your endeavors.
So, are you up for it?