7 Mistakes That Can Ruin Your B2B Lead Follow-Up
B2B lead generation and follow-up is a risky business. You may have to face many challenges, mostly unforeseen, and not give up. Prospects, leads and clients are the driving force of
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Optimization & Conversion
A Beginner’s Guide To CRO: What Is Conversion Optimization?
Conversion optimization is the often over-looked, almost neglected stepchild in the world of digital marketing. Even some of the most reasoned experts miss out on specific aspects of conversion optimization; it
The Secrets Of Lead Generation In 2019
Everyone knows that you need leads to grow your business. Leads convert into prospects and, over time, into customers. Without a consistent lead generation process to feed your sales funnel, your
6 Reasons Why Your Paid Ads Don’t Work
You don’t just hope to launch paid campaigns on Google Ads or Facebook Ads, let them run for a day and make sales. If that were true, everyone would do it. Jacob
Everything You Need to Know About Mobile-First Indexing
There has been a lot of talk about the mobile-first indexing lately. A few months ago, Google announced that it is working towards indexing web pages primarily based on the
Are You Making These CRO Mistakes? Stop Losing Money!
Even the slightest Conversion Rate Optimization (or CRO) mistake could lead to a great loss in sales. But not surprisingly CRO mistakes are ones you can easily avoid if you
6 Quick Tips To Make Your Facebook Ads Perform Better
As of April 2017, 5 million advertisers used Facebook's paid ads, according to KlientBoost. More than 93% of marketers use Facebook Ads regularly. Chances are that you are doing it too. Creating a
How Real-time Marketing Analytics Help To Improve ROI
Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just
Google Ads Features That Get You More Results (for Less)
Google Ads revenue touched US$ 95.4 billion in the year 2017, and it’ll only grow. Google processes over 40,000 search queries every second. Chances are that your potential customers are