Conversion optimization is the often over-looked, almost neglected stepchild in the world of digital marketing. Even some of the most reasoned experts miss out on specific aspects of conversion optimization; it
Everyone knows that you need leads to grow your business. Leads convert into prospects and, over time, into customers. Without a consistent lead generation process to feed your sales funnel, your
You don’t just hope to launch paid campaigns on Google Ads or Facebook Ads, let them run for a day and make sales. If that were true, everyone would do it. Jacob
There has been a lot of talk about the mobile-first indexing lately. A few months ago, Google announced that it is working towards indexing web pages primarily based on the
Even the slightest Conversion Rate Optimization (or CRO) mistake could lead to a great loss in sales. But not surprisingly CRO mistakes are ones you can easily avoid if you
As of April 2017, 5 million advertisers used Facebook's paid ads, according to KlientBoost. More than 93% of marketers use Facebook Ads regularly. Chances are that you are doing it too. Creating a
Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just
Google Ads revenue touched US$ 95.4 billion in the year 2017, and it’ll only grow. Google processes over 40,000 search queries every second. Chances are that your potential customers are
Someone said it right – “...Your lead generation strategy is only ever as good as your ability to convert leads into sales...” For decades, you have been made to believe that