Everything You Need to Know About Mobile-First Indexing
There has been a lot of talk about the mobile-first indexing lately. A few months ago, Google announced that it is working towards indexing web pages primarily based on the
Category
Optimization & Conversion
Are You Making These CRO Mistakes? Stop Losing Money!
Even the slightest Conversion Rate Optimization (or CRO) mistake could lead to a great loss in sales. But not surprisingly CRO mistakes are ones you can easily avoid if you
6 Quick Tips To Make Your Facebook Ads Perform Better
As of April 2017, 5 million advertisers used Facebook's paid ads, according to KlientBoost. More than 93% of marketers use Facebook Ads regularly. Chances are that you are doing it too. Creating a
How Real-time Marketing Analytics Help To Improve ROI
Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just
Google Ads Features That Get You More Results (for Less)
Google Ads revenue touched US$ 95.4 billion in the year 2017, and it’ll only grow. Google processes over 40,000 search queries every second. Chances are that your potential customers are
Lead Conversion Strategy: Tips To Convert Traffic Into Sales
Someone said it right – “...Your lead generation strategy is only ever as good as your ability to convert leads into sales...” For decades, you have been made to believe that
5 Ways To Convert SaaS Free Trial Users Into Paying Customers
For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to
How To Improve Facebook Ads Relevance Score
There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how
Do Review Stars On Google Help Boost Your Click-Through Rate?
Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making