How And Why Adding Social Proof To Ad Campaigns Boosts Your ROI
Looking for street food? You are likely to approach a vendor with a huge line of people waiting to grab their bowls. If a million people swear by a brand, you’ll
Looking for street food? You are likely to approach a vendor with a huge line of people waiting to grab their bowls. If a million people swear by a brand, you’ll
B2B lead generation and follow-up is a risky business. You may have to face many challenges, mostly unforeseen, and not give up. Prospects, leads and clients are the driving force of
Conversion optimization is the often over-looked, almost neglected stepchild in the world of digital marketing. Even some of the most reasoned experts miss out on specific aspects of conversion optimization; it
Everyone knows that you need leads to grow your business. Leads convert into prospects and, over time, into customers. Without a consistent lead generation process to feed your sales funnel, your
You don’t just hope to launch paid campaigns on Google Ads or Facebook Ads, let them run for a day and make sales. If that were true, everyone would do it. Jacob
There has been a lot of talk about the mobile-first indexing lately. A few months ago, Google announced that it is working towards indexing web pages primarily based on the
Even the slightest Conversion Rate Optimization (or CRO) mistake could lead to a great loss in sales. But not surprisingly CRO mistakes are ones you can easily avoid if you
As of April 2017, 5 million advertisers used Facebook's paid ads, according to KlientBoost. More than 93% of marketers use Facebook Ads regularly. Chances are that you are doing it too. Creating a
Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just