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CRO: The Complete Newbie’s Guide To Conversion Rate Optimization

Marketing teams face fierce competition in quest of highly relevant web traffic that will convert into leads. Eventually, your sales team will close those deals and convert qualified prospects into

February 13, 20190Comments

How And Why Adding Social Proof To Ad Campaigns Boosts Your ROI

Looking for street food? You are likely to approach a vendor with a huge line of people waiting to grab their bowls. If a million people swear by a brand, you’ll

January 31, 20190Comments

7 Mistakes That Can Ruin Your B2B Lead Follow-Up

B2B lead generation and follow-up is a risky business. You may have to face many challenges, mostly unforeseen, and not give up. Prospects, leads and clients are the driving force of

January 18, 20191Comments

A Beginner’s Guide To CRO: What Is Conversion Optimization?

Conversion optimization is the often over-looked, almost neglected stepchild in the world of digital marketing. Even some of the most reasoned experts miss out on specific aspects of conversion optimization; it

December 17, 20180Comments

The Secrets Of Lead Generation In 2019

Everyone knows that you need leads to grow your business. Leads convert into prospects and, over time, into customers. Without a consistent lead generation process to feed your sales funnel, your

December 6, 20181Comments

6 Reasons Why Your Paid Ads Don’t Work

You don’t just hope to launch paid campaigns on Google Ads or Facebook Ads, let them run for a day and make sales. If that were true, everyone would do it. Jacob

November 19, 20180Comments

Everything You Need to Know About Mobile-First Indexing

There has been a lot of talk about the mobile-first indexing lately. A few months ago, Google announced that it is working towards indexing web pages primarily based on the

November 16, 20180Comments

Are You Making These CRO Mistakes? Stop Losing Money!

Even the slightest Conversion Rate Optimization (or CRO) mistake could lead to a great loss in sales. But not surprisingly CRO mistakes are ones you can easily avoid if you

November 6, 20183Comments

6 Quick Tips To Make Your Facebook Ads Perform Better

As of April 2017, 5 million advertisers used Facebook's paid ads, according to KlientBoost. More than 93% of marketers use Facebook Ads regularly. Chances are that you are doing it too. Creating a

by Ash

Analytics & Data

Axis Advanced Analytics

Conversion

Marketing

October 29, 20183Comments

How Real-time Marketing Analytics Help To Improve ROI

Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just

by Mandakini Sharma

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