Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just

Paid Traffic

Google Ads Features That Get You More Results (for Less)

Google Ads revenue touched US$ 95.4 billion in the year 2017, and it’ll only grow. Google processes over 40,000 search queries every second. Chances are that your potential customers are

Conversion

Lead Generation

Lead Conversion Strategy: Tips To Convert Traffic Into Sales

Someone said it right – “...Your lead generation strategy is only ever as good as your ability to convert leads into sales...” For decades, you have been made to believe that

Conversion

Monetization

Startup

5 Ways To Convert SaaS Free Trial Users Into Paying Customers

For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to

How To Improve Facebook Ads Relevance Score

There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how

Google Review Stars boost click-through rate

Content Marketing

Conversion

Marketing

Do Review Stars On Google Help Boost Your Click-Through Rate?

Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making

Google Analytics Key Metrics to Skyrocket Conversion Rate

Analytics & Data

Axis Advanced Analytics

Conversion

Lead Generation

Marketing

Top 5 Key Metrics To Skyrocket Your Conversion Rates

The ultimate goal of every marketer is to boost conversion rates. If we Google the term "conversion rate" we will get the following definition – “Your conversion rate is the percentage of

Sales Funnels: Avoid These Needless Bottlenecks (And Maximize Output)

Building landing pages, funnels, lead generation elements, and doing all the work to get results is a back-breaking, endless, and a tiring job. Building and optimizing sales funnels are a

Conversion

Lead Generation

Marketing Pages

Lead Generation: Low-key Ways To Acquire Leads On Your Website

Marketing and lead generation tactics have a bad rap for being pushy and for being indiscriminately unmindful of “private” space online. Customers are constantly bombarded with an onslaught of advertising all

Conversion

Email Marketing

Marketing Automation

5 Common Marketing Automation Myths Debunked

The word automation has been a hot topic in the digital world ever since it was coined out. From a digital marketer to an enterprise owner, automation marketing has become

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