Today, there is data everywhere. From website visitors to followers on social media, you may be confused about how real-time marketing analytics relates to ROI. Setting well-defined objectives are just
Google Ads revenue touched US$ 95.4 billion in the year 2017, and it’ll only grow. Google processes over 40,000 search queries every second. Chances are that your potential customers are
Someone said it right – “...Your lead generation strategy is only ever as good as your ability to convert leads into sales...”For decades, you have been made to believe that
For most businesses, it is not a big task to get freemium subscribers (free users). However, the task of converting free subscribers into paying ones can be a mountain to
There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how
Online reviews can make or break a business in the current scenario. You might be shocked to know this, but close to 92% of the buyers today check online reviews before making
The ultimate goal of every marketer is to boost conversion rates. If we Google the term "conversion rate" we will get the following definition – “Your conversion rate is the percentage of
Building landing pages, funnels, lead generation elements, and doing all the work to get results is a back-breaking, endless, and a tiring job. Building and optimizing sales funnels are a
Marketing and lead generation tactics have a bad rap for being pushy and for being indiscriminately unmindful of “private” space online.Customers are constantly bombarded with an onslaught of advertising all