We often emphasize the benefit of a strong sending reputation. It is important to verify your email sending reputation frequently, and we'll explain why.By concentrating on your engagement metrics, such
For many the concept of cold emailing stirs up sentiments of negativity – and that’s understandable. Cold emailing has been abused over the years by people who know very little
Subject lines are the most important part of any good email copywriting. An email subject line is essentially a headline - and it should serve a good headline's primary purpose:
Email marketing automation is not rocket science. It’s not fancy. It’s not even something that’ll require you to invest thousands of dollars into.The reason why you’d want to use marketing
Gmail accounts for 26% of all email opens and that’s a lot of Inbox space for marketers to consider.With Gmail’s new makeover, there’s a lot that’s going to change for
Some of you deep thinkers, academics, and those who “have to think before you act” will hate us for this, but digital marketing is really about taking action rather than
Converting email subscribers into paying customers is an uphill battle for a lot of reasons.First, people are drowning in a tidal wave of emails. Radicati Group’s study published in February 2017 revealed
The life of a social media update is not more than three hours.There are only so many visitors who’ll actively read your blogs.Most people, despite their love for what you
Sales funnels are a basic digital marketing setup every business needs to generate leads, and then convert those leads into sales.If you don’t follow what really works and do things