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Category

Paid Traffic

Optimization & Conversion

How To Improve Facebook Ads Relevance Score

There is a Facebook Ads metric that can make a huge difference in how your ads will perform. It is the relevance score of an ad. Before we dive into how

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Facebook Ads
Lead Generation

How to Make Your Facebook Ads Pack More Punch

Facebook is getting aggressive with the options it provides for you with Facebook Ads to reach out to more than 2.01+ billion active users logging in daily. With a high

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Google Ads reports - Maximize ROI
Lead Generation

Google Ads: Use These Mandatory Reports To Maximize ROI

Inadvertently, some of your ad spend goes to waste.It’s a given. It’s the cost of doing business. It’s an investment you’d make to get the profits you seek.Not all of

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Google AdWords Budget
Marketing & Advertising

How To Not Drain Your Google AdWords Budget

Google AdWords -- despite fierce competition from Facebook -- is a powerful, dependable, stable, and almost accurate source of steady traffic when you are willing to pay for ads.While it’s

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LinkedIn Ads
Paid Traffic

LinkedIn Ads: Advertise On A Network That Means Business

LinkedIn is the quieter cousin of Facebook, Twitter, and other social networks.While LinkedIn might seem passive compared to other social networks, it’s the social network where you’ll normally find decision

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Facebook features - lookalike audience
Marketing & Advertising

Facebook Ads: Top Features You Should Start Using

Facebook is all powerful with more than 2.01 + billion users worldwide. It’s inevitable that you’d try to make good use of the platform.More than 93% of marketers use Facebook

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PPC campaigns
Analytics & Data

PPC Campaigns: Why Data-Driven Decisions Are Mandatory

Our current situation, needs, preconceived notions, gut feelings, values, individual characteristics, past experiences, and perceptions influence our decision making.The trouble with us humans is that we tend to have a

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Click fraud - fake clicks
Analytics & Data

5 Powerful Ways To Eliminate Click Fraud

If we look at how businesses used to market their products, and how they do it now, we can see a clear difference. In fact, strategies like online marketing have

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PPC spend
Paid Traffic

How To Squeeze The Most Out Of Your PPC Spend

As ad budgets get smaller and traffic sources get more expensive, the onus is on business owners, marketers and agencies to figure out how to get more out of their

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