In today’s competitive marketing space, not only do you need a killer marketing plan, but also you need an effective branding strategy as well. Your advertising campaigns need to efficiently impress your message upon your potential customer. To stand out from competing brands, you need creative ways to promote a physical product or service.
Put simply, you might have a great product, but unless you are able to devise creative ways to promote it, it is not likely to be successful.
Creative ways to promote a physical product
“Products are created in factories and brands are created in the mind” — Walter Landor
One of the tried and tested ways to create demand for a product is to create hype for it.
How do you do that? It is simple – create an unparalleled marketing campaign so that people can’t ignore it.
And when we talk about marketing you don’t really have to worry about spending truckloads of money. Come up with some creative ideas to spread the word about your product.
Target online channels and create consistently great content.
This will help people recognize your brand name, and eventually wait for what new you have to offer.
Give something away
Another interesting and highly effective way to promote a physical product, especially during its launch, is to offer some giveaways.
For instance, you can offer a 10% discount to the first 100 buyers, organize a Facebook giveaway for everyone who “likes” a post, or, something else of this sort!
No matter the type of industry you’re in, this trick is going to work 99% of the time
After all, who wants to miss out on a discount especially when they know the product is good!
Showcase the value
As we’ve mentioned before and will mention again, demonstrating that your product contains not only quality, but function as well, is crucial to brand success.
How to achieve this?
This is where today’s modern-day marketing tactics come into the picture. You must have heard about “Influencer Marketing” and that it can help you showcase how good your product is.
Try to get in touch with some influencers in your industry. Give them early access to your product and get them to vouch for you through their preferred medium.
Remember – the huge following of these influencers could give your product the publicity it needs before it hits the market.
Don’t stick to just one channel
This is something where businesses generally fall flat. Remember, today’s market is all about versatility and global presence.
You cannot afford to focus on just one channel and expect great results to come. In order to succeed you need to focus on multiple marketing channels and become a pro at managing the ones that work best for your business.
These channels include – print media, online channels, TV, and similar other potential goldmines that will help you succeed with physical product launches.
Those were some simple tips on what you need to do in order to promote your physical product. Moving forward, let us take a look at some of the brands that have mastered this art of promoting physical products.
Take creative ideas from the Big brands and brainstorm
Another smart thing you can do is follow the footsteps of some established brands that have managed to launch and promote a product successfully.
This is a great way to observe the market trends and avoid all the hassle of researching the same strategies they are presenting.
However, you need to be smart enough to understand the demographics, the niche and other factors influencing successful product launches in order to adapt the Big Brand’s marketing strategies to your own business.
How to promote a handmade product?
Talking about physical products, you might also want to learn about promoting a handmade product. Here’s how you can do it with ease:
Leverage social media
Social media is the best way to get people talking about your handmade products. Snap some professional pictures of your products and distribute them on social media to let the world see how beautiful your handmade products are.
Ask friends and family members to share your content
One of the best ways to get started is by asking your friends and family members to share your content and spread the word. Feed them quality posts and let social media do the magic!
Don’t forget to optimize
Most important of all, you need to optimize the posts in order to get the best results. This includes using the right Hashtag, keywords, and descriptions to make sure your content achieves the maximum visibility.
These were some simple tips that can help you make the most of technology for promoting your handmade products. Give them a try and see how beneficial they prove to be for you.
How to promote a physical product: some examples
To help you better understand how you can make the most out of your efforts; let’s take a look at some examples of unique ways to promote a physical product.
Nike, “Just Do It”
One of the earliest and most successful promotional stints for physical products dates back to 1988 when Nike hit record sales of $800 million with their “Just Do It” campaign.
How were they able to achieve this success? Customers loved it because they focused on targeting not only the marathon runners, but also a wider target audience as well!
You might be shocked to know that at one point Nike product catered exclusively to marathon runners.
Lesson to learn – in order to grow from one level to another, you need to take the leap of faith and target a bigger audience.
California Milk Processor Board: Got Milk?
Another amazing example of successful product promotion came into the scene with the ‘California Milk Processor’s Board: Got Milk?’ campaign. This boosted the milk sales in the city by a whopping 7% in just one year!
The ad targeted customers who were already consuming milk rather than looking for new people to start drinking. By using specific research data and a well designed campaign they boosted sales, and the marketing was so effective we still use the phrase to this day.
Lesson to learn – it is much easier to earn repeat customers, rather than always trying to bring in new ones. In fact, acquiring new customers requires five times the effort. So it is always a smart idea to look for ways to turn existing customers into repeat customers, along with trying and testing strategies to gather new ones.
The most innovative promotional ideas
If you are looking for some innovative ideas that you can implement to promote your product, we have added a couple more tips for you!
Get the user to connect with the brand emotionally
Coca-Cola is a prime example of using emotional marketing to promote a product. They recently ran a campaign in which they allowed citizens from India and Pakistan to communicate using their vending machine.
This small step received a lot of applauses from the global market!
Clean, consistent, mysterious
Another innovative and creative way to get people hooked up with your business is to create a sense of mystery around it. Game of Thrones Season 3 was a great example of this.
They started building the hype by spreading posters and magazine covers with the shadow of a dragon on it. Then they took it to the next level by showcasing the same dragon in newspaper pages in The New York Times.
And, to take it even further, they put the shadow image on the HBO building in London.
This consistency in content across all channels is something that every business can learn from!
After all, it is all about making a unique presence felt in the market – this can be achieved only with consistent efforts.
So, are you ready to try the advice and start promoting your physical products in a new more creative way?