With over 1.2 trillion searches per year conducted on Google Worldwide, optimizing your website for search just makes sense, doesn’t it?

If done right, your search optimization efforts could bring in a constant stream of traffic. Devise a plan to engage with incoming visitors using proper sales funnels, and this can help you generate leads, make your phone go ringing off the hook, and bring in revenue (and profits).

Free SEO tools

SEO, however, can take a huge amount of time, resources, and money. As a business, you’d have to think of Search Engine Optimization as an ongoing, long-term effort that pays off dividends in the long-term (expect nothing for short-term).

While Search Optimization Strategies and implementation take time, you don’t have to waste time searching for the best free SEO tools.

Here’s a complete list of free SEO tools you should have in your toolkit.

  1. Pagespeed Insights
  2. Google Keyword Planner
  3. Ubersuggest
  4. Keywordtool.io
  5. Mozbar
  6. Moz Keyword Explorer
  7. Yoast SEO Plugin

Let’s look at these tools in more detail.

Note: Our Attract. Engage. Profit webinar is just the thing you’d need to learn how to ensure that your SEO efforts pay off in the long-run.

Pagespeed Insights

Free SEO Tools

You already have a website. You have some content on the website. Maybe you are also blogging regularly and trying to optimize for search. Before you go looking for keyword research tools or free SEO tools, the first call of the day is to do a quick semi-audit of your website.

Does your website load fast enough? (Page speed now matters more than ever for better search ranking)? What are some of the design related, technology related, or specific website related issues you could have? Are there any issues related to SEO right now? Is your website mobile-friendly?

A quick answer to all those questions (and a nice way to self-audit your website) is to use Page speed Insights by Google (originally built for developers).

Your goal is simple: try to score as high as possible.

Google Keyword Planner

Free SEO Tools

Google Keyword Planner comes straight from Google and If you had to just pick one free SEO tool from this entire list, this would be it. Google has tons of data about keywords that being used to search for everything under the sun.

If you have a Google AdWords account (you can use your existing Google account to signup, if you don’t), log into the AdWords console, go to the keyword planner, type in the keyword(s) that your business represents and Google will dig out an entire list of keywords and keyword groups that people are actually typing for — along with other data such as keyword volume, possible cost per click (the amount that advertisers are willing to pay for that keyword), and more.

Search, organize the most relevant keywords for your business, create a content marketing strategy around those keywords, and you are all set to go.


Free SEO Tools

Neil Patel now owns Ubersuggest and it’s a web-based tool that’s free and incredibly easy to use.

Instead of you having to login to Google AdWords and use the Google Keyword Planner (which is still clunky and slow, by the way), Ubersuggest allows you to look for variants of your main keyword quickly, easily, and on the web.

Instead of complicating your keyword research with data that you won’t know what to do with, Ubersuggest only lists out keywords, search volume, and a competitive index ratio for each keyword (to show you how competitive that particular keyword is).


Free SEO Tools

Wouldn’t you love it if you could just put in a single keyword that relates to your business and you get at least 700+ ideas off a single tool?

Keywordtool.io allows you to do just that. But it doesn’t stop there.

Instead of just showing you what kind of keywords are popular on Google, you can also do a parallel search for keywords people use on other search engines (there are others, even if some are Google-owned) such as Youtube, Bing, Yahoo, Amazon, eBay, and App store.

Keywordtool is also one of the rare ones on this list that also incorporates the best from Google Suggest, Google Trends, and Google Autocomplete. Now, that’s powerful.


Free SEO Tools

Toolbars are passe, to be honest. But Mozbar is something else (although it’s still a toolbar). While it sits on your browser, it’s a free, all-inclusive, and very handy toolbar to check on SERP (Search Engine Results Page) listings, DA (Domain Authority), and PA (page authority) of any site (including yours).

While using the Mozbar, you could do custom searches (specific locations, by search engines, etc.); quickly glance at only the metrics that matter; find and highlight keywords on any page by the link type (follow, nofollow, etc.); get insights on page overlay (such as whether or not the page is https://, general attributes of the page, markup, etc.; and finally, you can export data into excel sheets for further analysis.

For a toolbar, that’s a lot of value packed into a free SEO too, eh?

Moz Keyword Explorer

Free SEO Tools

Yet another one from the Moz stable, The Moz keyword Explorer helps you discover and target precise keywords (explore by domain, subdomain, root domain, or by keywords) that you could use for a comprehensive content marketing strategy.

The first step is to enter your own URL into Keyword explorer to check for the specific keywords you are already ranking for — this immediately tells you the pages you need to work on to rank better.

Using the “compare sites” feature of Moz Keyword Explorer, you can quickly check to see how well you are doing against your competition and get tons of keyword suggestions that your competition is ranking for. You can then work on those keywords to create more content to rank for.

Yoast SEO Plugin

Free SEO Tools

If you are using WordPress, you can just forget about the rest of the list and only use Yoast SEO plugin for WordPress.

Simply put, this plugin is all that you’d ever need to optimize your WordPress site for SEO. Work on your page titles, optimize each blog post for SEO (and don’t publish until the plugin gives you the “green” signal).

The plugin will automatically ask you to pick a primary keyword that you want to optimize a page or a blog post for. Depending on that, it actually monitors your content for title tags, meta information, keyword density, URL structure, and many other parameters that are crucial for the page (or post) to rank well on SERPs.

While either redundant, non-existent, or maybe paid, we know that there are many more tools available for SEO. What are your favorites?


Ash is an end-to-end digital marketer and an entrepreneur. He runs fetchprofits a full-service digital marketing agency, funnelserve -- a destination to purchase Unbounce Landing pages, and also blogs at groovywebtools. When he isn't inundated with marketing, he travels around the world wherever his heart takes him.