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Video Transcript:

Hey, what's up. This is Jason Drohn. Welcome to today's episode of GSD Daily. This is episode number 70.

It is Friday. So I figured what better way to close up free traffic SEO week, and then to show you a bunch of really cool SEO tools that will help you go farther. That'll help you write better content, do a little bit of research faster so that you can find the keyword phrases that you want to rank for. That you spend your time wisely in creating content because creating content sucks unless you're a writer, and then you love it, and then this isn't a chore, but as a writer, most likely you don't think about content from an SEO standpoint, from a what are people searching standpoint. You think of writing as this act of creativity, which oftentimes it doesn't necessarily hit home when it comes to writing engaging copy. So that is fun. That's what's on the docket today.

So for those of you don't know who I am. My name is Jason Drohn. I'm the creator of doneforyou.com where we specialize in creating offers, creating sales funnels and marketing automation, and doing the marketing that our clients need us to do for them to scale and grow. And that leads us to today, which is free traffic. This entire week has been digging through organic traffic strategies so that you can get free traffic and not every single visitor who comes to your website is paid, because that is awesome, but then what happens if you turn off traffic? Well, if you turn off traffic, and you rely 100% on traffic, then you don't have a business, you don't have revenue. So that's the bad part. So all things need to be considered when it comes to traffic. You need to be looking at SEO, you need to be looking at paid traffic, organic, live streams, videos, the whole deal.

So today we have a post that we're going to work off of. These are seven free but powerful SEO tools for your toolkit. Now, the reason our episode today is six and not seven is, we've already talked about one of these things. So it was either Tuesday or Wednesday we covered an entire session on the Yoast SEO plugin, which is a WordPress plugin that you can use, and it will help you optimize your content. So you tell it what keyword phrase you want to rank for, and then you go through and it will give you a checklist. Where you need to put the content, where it needs to go, all of that stuff. So Yoast is fantastic from a blogging standpoint, but it's just one of the SEO tools of the many out there that can help you rank for organic traffic.

So today we're going to cover six other ones. The other thing is one of our clients that inspired me yesterday said, "Well, how can I do some research on some keyword phrases?" And I was like, "Oh, here's a couple of SEO tools." And then, I decided then I should probably do a little bit of training on these things. So that way I can just send a video next time. Half of these dailies are inspired by clients who need something, and then they can just send a video next. Do you know what I mean?

So the first of the SEO tools that we're going to talk about is page speed insights. So this is a Google tool, and basically what it does is it, if you're regularly blogging, you're trying to optimize for search. You're doing some keyword research. One of the biggest factors is, is it loading fast enough? So here we have this page speed insight loaded up. So we're just going to enter done for you. I don't know if it's going to load fast or not. It used to load in three seconds. And then I did some optimization from a tool, or a WordPress plugin called W3 Total Cache. So this is W3 Total Cache, which is a free plugin. It's been downloaded and installed by like 17 billion websites. Active installations, one million, literally.

So W3 Total Cache has a plugin that will integrate with Cloudflare. And Cloudflare is a DNS server. They're a publicly-traded company now, but CloudFlare has this free CDN thing. So what you do is on your website you then install this W3 Total Cache as a plugin, you go through and optimize it. And if you look, let's see, I'm going to just try to... I don't remember where this article is. This is how I always find it. So basically W3 Total Cache CloudFlare Set Up. If you Google, W3 Total Cache CloudFlare Set Up, then you get to this website. This very top listing here, to how to make WordPress faster.

Then what it does is it takes all of your static WordPress files and offloads them to CloudFlare, which is a free service, it's a free CDN. And then CloudFlare makes money by, they have some SSL certificates, and they do some domain registry and all of that stuff. They make money in the fringes, but they have some paid plans. You don't need to upgrade to a paid plan. They have a lot of free stuff that works incredibly well. But, if we go back here, so done for you, let's see, what does this tell us? So we're pretty low. So we have a score of a nine. First content, tenfold paint. I don't know what that means. So this is probably something that we need to take a look at.

Another SEO tools that we use is Pingdom. Pingdom speed test. The Pingdom speed test, there it is right there. And then you can go through and do a speed test here. Doneforyou.com. It's going to test out of Washington, DC. So it looks like we're in the second queue where we're in the queue. So it was running the test. We're going to see what this loads up. As I said, the website is offloading all of the images, and all of that stuff to CloudFlare. So our load time is 1.71%, which is a D performance grade. So that could stand to be slimmed down a little bit, anything under 3%, or it depends. It used to be anything under 4% or four seconds was awesome. Now it's anything under two seconds. One second is pretty awesome. So it's just something you need to manage.

But anyway, back to our article. So faster sites are better sites. Google keyword planner we talked about earlier in the week. Google keyword planner is a direct line into Google to see what keyword phrases people are searching for. And we did an entire episode on using Google keyword planner to create better content. Ubersuggest is a new one though. So Ubersuggest is owned, now, by a guy named Neil Patel. Neil Patel is an internet marketing rockstar. He's been around forever. I had a website called Marketing Hacks way back in the day. And the first podcast that we ever, ever, ever did was an interview with Neil Patel. So that tells you how long ago. This was like 10, 11 years ago.

But with Ubersuggest, all you have to do is enter a keyword phrase. So how about Facebook Advertising. We're just going to see what comes up. So Facebook advertising, you can of course register, and there're plans and pricing, and all kinds of other stuff, but it's going to give us a keyword overview. So the search volume is 14,800. SEO difficulty is 38. Paid traffic difficulties, 52, and it's 10.99 per click, on average. So there's our volume of how people are using that keyword phrase. Then we have some keyword ideas, which are really... This is a great little quick interface to find some keyword ideas quickly. Cost for Facebook advertising, how much, Facebook ads, Facebook advertising mockup. You can view all of them.

Then we have some content ideas. So this is an actual blog post that was written with Facebook advertising. So Dove apologizes for the racist Facebook advertising campaign, which is Facebook advertising right for your business. And then it shows the backlinks, and then also the social shares of that article. So this one by King kong.com.au has a Facebook score of 13,728. So this shows you some traffic. Basically how popular some of these articles are. So you can do your keyword research here. And there is also this Moz tool. Moz.com, which is a keyword Explorer. And we're going to do Facebook advertising here to see what comes up. So it looks like we need to create a free account for this guy, which I don't have. I don't think I have a free account for these guys.

So at the end of the day, though, basically what we want to do is, we want to get a good list of keyword phrases that we're able to write content for, and then create blog posts or headlines that are interesting enough to write content about. So if you have... oh, I keep losing my mouse here. So if you have a list of keyword phrases that you want to write about, you want to make sure that the subject line, or the blog post title, is something that people are going to click through, because of course, you have kind of this dual-edged sword. You want to make sure that you create content that is worthy of people, that is not worthy of people, but that people are going to be interested enough to click through. However, you also want to make sure that content is keyword loaded. So you have good strong keyword phrases in there so that you can get traffic for a long time.

Another SEO tools. So we talked about keyword tool.io. It's right here. So keyword tool. This is great because you can do Google search, YouTube, Bing, Amazon, eBay. So let's say we want to search Amazon. We want to do day planner, maybe, I don't know, let's see what comes up. So this is a CloudFlare. We just talked about CloudFlare. This is a CloudFlare DDOS protection thing. So if we're searching Amazon for a day planner, then you see all the keyword phrases that people are typing in Amazon. Day planner, academic year, 2020, 2021. Day planner At A Glance, Day Planner Blue Sky. So there are lots of different ways you can cut up these keyword phrases.

MozBar we talked about, Kamaz, Yoast SEO plugin we talked about on Tuesday or Wednesday. A couple of other SEO tools though. So some other ones that we're going to be adding to this list, the first is Google Trends. So lately, especially pandemic wise, there's been such a shift in the keyword phrases people are using. This lockdown completely shifted everybody's patterns and everybody's behaviors. And a natural extension of that is the keyword phrases that they're using in Google. So it's only natural that people are looking for things a lot differently. And as marketers, we need to understand that people are looking for things differently. And one of the best ways of doing that is to spot trends and do some, do some research and look at what are the trends that are happening right now.

So of course, Taylor Swift and Kim Kardashian are part of the United States trends, but if you go to trends.google.com, then we're going to type in Facebook advertising. Same keyword phrases that we've been typing through the rest of this stuff. So here we see that our interest over time is pretty good. It looks like right at Christmas there was hardly any. It ducked way down. But then we look at sub-regions. So district DC, for whatever reason, was heavily searching Facebook advertising. That might've been a government thing. I don't know. New York, Colorado. Then we see some related topics down below. So let's look at the topic of public relations. So our public relations topic, we have public relations internships, blah, blah, blah. None of that is all that important.

So let's do something different. Let's look up camping. So we're just going to look up camping, the search term. So camping is way up, as you can probably expect. In the summer it looks like it's way, way up as compared to last summer, though. So last summer we had a score of 75, we're up at a hundred, so value for this point has partial incomplete data available. Colorado, super high. Wyoming, Idaho, Utah, camping open near me. So there are lots of ways you can cut up this data. Let's look at the real estate just real quick. So real estate, we have an increase. Looks like it's always been strong, but it dipped right there on March 15 to 21st. Dipped real good. Then it's back up. It's at a solid 100 right now. Real estate stocks, real estate offices near me. So a lot of interest there too, you can cut all of this up. How about we do this. Cache for... All right. So it's like real estate, just in general, quite a bit higher. All right, so that was Google trends.

BuzzSumo is another one. BuzzSumo is a little bit one of the higher-end SEO tools, but it's going to give you some insight into how people are sharing content. So if you look at, let's do Tesla. I don't know. Probably because Elon Musk's face is right there. So let's look at Tesla real quick. So it gives you some results, but basically how you interpret these results. So coronavirus, Tesla donates hundreds of ventilators to New York. This story got 356 Facebook shares, 435 Twitter shares, six Pinterest shares, 12 Reddit engagements, 24 number of links, and then the Evergreen score is 10, for a total engagement of 356,000. So how BuzzSumo works are, they report on the articles that are the most viral. So this is going to give you some ideas depending on how you want to cut it up. This is going to give you some ideas on writing viral content.

So real estate let's see what happens with real estate. Formerly homeless, the CEO of her own real estate firm is now building a $14 million affordable housing project. So that is very, very engaging. It's also a great headline or something like that is a great headline for a sales page. So you're able to pick up some good ideas from here, too. Wealthy real estate investors get tax cuts in coronavirus stimulus. Chase now requires a 700 FICO score, 200% down to buy a home. Bank of America will allow borrowers to pause their mortgage, blah, blah, blah. So this is all shareable stuff. So it's a good one. I talked about keyword SEO tools. I talked about W3, we talked about CloudFlare, we talked about this, and we talked about Pingdom. So that's really about it.

From an SEO tools standpoint, the most important thing is you're doing your research early. Preferably before you write the content, before you sit down at your computer and start typing something, you're doing keyword research to find out what people are looking for, because if you're doing that, if you're doing the keyword research before you write, then every single post, every single thing that you create is always going to have a long tail. It's always going to send traffic forever, and that's what content should be doing. It should be not only just letting you put something out there right now so you can have an immediate impact, or maybe being able to share something immediately with your list or your audience or whatever, you also want that content to live for the next five or 10 years, and consistently send you traffic forever. Because if that is the case, then spending six hours, writing a blog post right now is such a great time investment, or money investment if you're paying a writer, then you're getting something from it forever.

So that is what content marketing and SEO and organic traffic should be all about. Do you have any questions at all, anything at all, just go to doneforyou.com/start. Book an action plan call with my team and me, and we will put together a traffic strategy for you, put together a sales funnel strategy, whatever you need to grow and scale your business online, we will put together the plan. We will execute that plan for you if you want.

Just going to doneforyou.com/start. And if you have any questions at all, something we can answer on a showdown the road, go to doneforyou.com/GSD forget shit done. And I will talk to you soon. All right. Thanks.