The best way to predict the future is to create it. – Abraham Lincoln This is the underlying philosophy to have a successful, future-ready business in today’s competitive times when things and
Email marketing is one of the most trusted online strategies used by businesses to connect with customers and take their marketing game to the next level. In a recent survey , it
There is a part of our culture where smart work dominates over hard work. Though it is true that we cannot ignore the importance hard work plays in success, the
Here’s a quick test for you: check out any e-commerce store (apart from Amazon and a few other big ones, that is) and see if you’ll part with your cash,
If you had to set up a business about 10 years ago, you’d have to choose a busy location, obtain licenses and permits, lay down cash equivalent to an amount
Digital marketing is funny in a way -- it seems quite easy to understand, if you give it a chance. When you get down to doing it, however, it can literally
Marketers who use marketing automation increase sales and pipeline contribution by about 10%, according to The Forrester Wave: Lead-to-Revenue Management Platform Vendors. A Lenskold Group report states that about 63% of
Behavior segmentation is the darling of the Internet marketing world right now, and for good reason... By knowing what your prospects are doing and setting up systems that cater to their