“Email marketing is a waste of time; we should stop investing in email marketing campaigns.”
When businesses are looking to up the ante and get results in an instant, you can hear this phrase coming out of the mouth of marketing managers quite often.
The reality, however, is that there cannot be a worse decision than to give up on email marketing.
Did you know that email is more than 40 years old? Still, it continues to be the best way to market a business. There are plenty of reasons to support this fact.
What are those reasons? This post will shed some light on all those reasons. But before we do that, here are some numbers that will let you know the importance of email marketing for businesses –
- Surveys show that email marketing is the greatest driver of customer retention (eMarketer)
- Emails continue to be the third most influential source of business information for the audience (ImaginePub)
As it is quite evident from these numbers, email marketing is still a strong source of getting the best results for your business.
Now, let us take a look at some of the reasons that prove email marketing still rocks for businesses:
1. Email Marketing: The preferred method of communication
According to the Campaign Monitor, there are 124.5 billion business emails sent and received each day (2018). And the numbers are expected to rise even further in the coming year as well.
Now, this makes it quite evident that email still holds the top spot when it comes to professional communication. And, when it comes to building a relationship with customers, communication plays the biggest role.
As a business, if you can master the art of communication, you can eventually win your audience. This is exactly what email marketing can help you achieve.
What’s more, email communication is permission based. Unlike with PPC marketing and social media, subscribers voluntarily opt-in to receive promotional messages from you.
2. Extraordinary ROI
You will be amazed to know that there are businesses which are generating up to 4400% ROI by getting $44 for every dollar they spend on their email marketing campaigns. This is just one odd example; there are thousands of others which are following their footsteps.
Looking at these astonishing numbers, one can say it with confidence that email marketing is truly a smart business investment.
3. Email marketing is bigger than social media marketing
As already evident from the numbers, email marketing is big – so big that it surpasses many social media channels. Don’t believe me? Well here is a small statistic that will help you figure it out.
‘There 3.7 billion unique email users, the number is far more than any other social media channel. Facebook, the biggest of them all has only 1.9 billion unique visitors every month.’
So, you can see it quite clearly that email is without a doubt bigger than any of the social media channels out there.
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4. Email is personal
One of the biggest reasons that make email marketing such an impactful medium of getting to know the customer is the fact that it allows you to enter their personal space, where there are no distractions.
This allows the user to have sole attention only on your business. There is no noise around which can distract the user and swipe them away from your business. If planned smartly, this could give you a golden opportunity to win the customer over forever. You cannot ask for anything better.
Also, most email marketing platforms allow you to see detailed stats of user behavior. Unlike with social media marketing and paid advertising, where you can see the total number of clicks, email marketing stats allow you to find out exactly who opened your email. You can also see who clicked and on what link.
Personalized analytics, in turn, allow you to build completely customized campaigns and automated sequences.
5. Email marketing is inexpensive
Another great thing about email marketing is that compared to any other means of business marketing, this is the most inexpensive one. You can easily find plenty of cheap email marketing services that you can leverage for your business and get assured results.
Compare this to other marketing efforts like paid online advertising, print advertising and more, and you will get to see a clear difference. And, this is one of the most important factors that play role in smart marketers still relying on email marketing.
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6. The one source for all
The most important factor that works in favor of email as a great marketing tool lies in the fact that it is equally impactful across different generations of customers.
According to Kelsey Bernius, “Across generations, there is a clear preference to receive communications from companies by email.”
Email allows businesses to build long-term relationships with their audience, and get their message across more effectively.
When we talk about other marketing channels, age plays a vital role in the success of the campaign. And as a business, you have to devise different campaigns and generate different content for different age groups. However, with email, you don’t really have to worry about that. You can reach anyone and everyone with it.
Email marketing is a cross-generational phenomenon!
Email marketing still rocks!
All these points paint a clear picture as to why email marketing still rocks!
If you are a business owner who is looking to get the best results from your marketing efforts, then it is time to get back to the basics. And, the basics is email marketing.
So, what are you waiting for? Go ahead and sit with your marketing team to plan your next email campaign. It’s a waste of time to wait for the perfect timing while the competition is growing bigger and stronger with every passing day. You would not want to be the one who is left behind the competition. Would you?
Are you looking to step into the smarter creed of email marketers? If the answer is a yes, then our email marketing handbook can prove to be your guiding light.