Think about this: What if we told you that you could increase your email click-through rates by 200-300% and boost the chances of customers purchasing what you sell by 65%?
What if you could help your customers decide 94% better than otherwise?
Wouldn’t it be nice if you could boost your landing page conversions by 80% or more?
How do you do that?
That’s how you use video in your sales funnels.
Video is a high-impact, high-engagement marketing channel, and it’s the next best thing to show up next to your potential customer in person.
Video is vocal and visual, and it engages your audience. For your funnels to work, you need the engagement and impact that videos bring in.
So, here’s why you should create videos for your sales funnels: Video Sales Letters and Full-Motion Sales Videos.
What’s Your Story? Let Videos Talk
Videos for sales funnels are fantastic for showcasing your business, narrating your brand story, and showing your true business culture. It’s much like how it would have been if you had a retail store or an office, and customers could just walk in and listen to what you have to share.
Video as part of your sales funnels can help you surpass the regular sales pitch. Instead of relying on landing page copy and images to do the hard work, let videos reach deeper into your customers’ psyches.
You can connect with your customers on an emotional level, getting closer to them one video at a time.
In fact, according to Vidyard, you’ll need a dedicated video strategy to cater to customers along their buyer’s journey:
- top-of-the-funnel videos (introduction videos, branding videos, video ads), and
- mid-funnel videos (customized product demos, case studies).
If you are doing something your potential customers can connect with, you’ll be on your way to growing a tribe for your business.
PRO TIP: If you know you need a video but don't know how to write sales copy, record it, set up an order form, etc... Click here to schedule an Action Plan call with our Sales Funnel Specialists!
Video Gets Results
It is often observed that, out of every 100 people visiting the top of your funnel, a landing page, or a web page, only 20% or less will read the whole page. People scroll and vanish.
However, if you use video for sales funnels, you can make your visitors consume about 80% of your content.
80% on a regular web page or a landing page is a lot.
According to Sam Selders of Webpagefx.com, your visitors are ten times more likely to watch videos than to read a text block.
Want a quick boost to your SEO efforts? Use optimized video and raise the search rankings by more than 53 times than you’d otherwise.
About 36% of online users trust video ads. More than 75% of people are more likely to check out your products or services if they happen to watch a video first.
The video works. There’s no need to get a second opinion.
Honest Efforts Will Pay Off
Anyone can write (almost); not everyone can create videos. Although there are plenty of tools to help you create videos quickly and easily, video is still one of the most brutal mediums available.
Brutal? Why?
Because if you were scheming and conniving, your video would let people know. If you were lying, your visitors would know.
On video, people can see through you. Period.
So you either behave and do good for others, or you’ll vanish or go viral (in the wrong way) on YouTube, Facebook, or other social networks.
Videos For Sales Funnels Let You Show and Tell
Show us a giant wall of text, and we have no idea what’s on the other end of the wall. Getting depth and meaning from a paragraph that takes 5 minutes to read is hard.
On the other hand, a five-minute video could do a lot more.
Videos allow you to show and tell instead of just writing. From instructions to showing how something works, videos are unbeatable.
Depending on your business, videos allow you to let customers see you in person (or your cool office, the restaurant, or the actual behind-the-scenes activity of your business).
BONUS TIP: Platforms like Veed.
Solve Problems With Video
The better you solve your customers’ problems, the more profitable you are. Do it consistently and you will have a thriving business.
How does a small business solve customers’ issues, educate, or teach customers at scale without expending resources? With video.
As far as your business is concerned, you can use videos to demonstrate how to use an app or to solve problems your customers have, or even to share tips on how to get things done.
Solving problems or teaching your customers how to do something using video for your sales funnels is an authoritative and high-impact method to ensure the longevity of your customers’ loyalty.
How do you intend to use videos to make your sales funnels work harder?
If you’d like to put your sales funnels into high gear talk to us about designing your sales funnel strategy, get on a scheduled call with us. We’ve built hundreds of sales video funnels and can get one launched quicker than it’d probably take you to record a video :0)