Think about this: What if we told you that you could increase your email click-through rates by a whopping 200-300% and boost the chances of customers purchasing what you sell by 65%?
What if you could help your customers decide 94% better than otherwise?
Wouldn’t it be nice if you could boost your landing page conversions by 80% or more?
How do you do that?
By using video in your sales funnels, that’s how.
Video is a high-impact, high-engagement marketing channel, and it’s the next best thing to showing up next to your potential customer in person.
Video is vocal, visual, and engages your audience. You need that level of engagement and impact that videos bring in for your funnels to work.
So, here’s why you should create videos for your sales funnels:
What’s Your Story? Let Videos Talk
Videos for sales funnels are fantastic when it comes to showcasing your business, narrating your brand story, and showing your true business culture. It’s much like how it would have been if you had a retail store or an office and customers could just walk in and listen to what you have to share.
Video as part of your sales funnels can help you go beyond the regular sales pitch. Instead of relying on just landing page copy and images to do the hard work, let videos go deeper into your customers’ psyche.
You can connect with your customers on an emotional level. You get closer to them, one video at a time.
In fact, according to Vidyard, you’ll need a dedicated video strategy to cater to customers along their buyer’s journey:
- top-of-the-funnel videos (introduction videos, branding videos, video ads), and
- mid-funnel videos (customized product demos, case studies).
If you are doing something that your potential customers can connect with, you’ll be on your way to growing a tribe for your business.
Video Gets Results
It is often observed that, out of every 100 people visiting the top of your funnel, a landing page, or a web page, only 20% or less will read the whole page. People just scroll and vanish.
If you use video for sales funnels, however, you can make your visitors consume about 80% of your content.
Now, 80% on a regular web page or a landing page is a lot.
According to Sam Selders of Webpagefx.com, your visitors are 10X more like to watch videos instead of reading a block of text.
Want a quick boost to your SEO efforts? Use optimized video and rise up the search rankings by more than 53 times than you’d otherwise.
About 36% of online users trust video ads. More than 75% of people are more likely to check out your products or services if they happen to watch a video first.
Video simply works. There’s no need to get a second opinion.
Honest Efforts Will Pay Off
Anyone can write (almost); not everyone can create videos. Despite the fact that there are plenty of tools to help you create videos fast and easy, video is still one of the most brutal mediums available to us.
Because if you were scheming and conniving, your video lets people know. If you were lying, your visitors will know.
On video, people can see through you. Period.
So you either behave and do good for others or you’ll simply vanish or go viral (in the wrong way) on Youtube, Facebook, or other social networks.
Videos For Sales Funnels Let You Show and Tell
Show us a big wall of text and we have no idea what’s on the other end of the wall. It’s hard to get depth and meaning from a paragraph that takes 5 minutes to read.
On the other hand, a five-minute video could do a lot more.
Videos allow you to show and tell instead of just writing. From instructions to showing how something works, videos are unbeatable.
Depending on your business, videos allow you to let customers see you for real (or your cool office, the restaurant, or the actual behind the scenes activity of your business).
Solve Problems With Video
The better you solve your customers’ problems, the more profitable you are. Do it consistently and you will have a thriving business.
How does a small business solve customers’ issues, educate, or teach customers at scale without expending resources? With video.
As far as your business is concerned, you can use videos to demonstrate how to use an app or to solve problems your customers have, or even to share tips on how to get things done.
Solving problems or teaching your customers how to do something using video for your sales funnels is an authoritative and high-impact method to ensure the longevity of your customers’ loyalty.
How do you intend to use videos to make your sales funnels work harder?
If you’d like to put your sales funnels into high gear, then you may want to start with video sales letters. If you’d like to discuss your sales funnel strategy or create a custom sales funnel (complete with videos), get on a scheduled call with us.