On an average, more than 1.45 billion people log on to Facebook worldwide every single day! (Source)
If you run an e-commerce business, you cannot ignore the importance of Facebook. It’s as simple as that!
When we talk about leveraging the power of Facebook to drive e-commerce sales, it’s not just about creating a Facebook page and waiting for the magic to happen. It won’t happen ever.
You need to put forth efforts to bring good results and get more sales out of your Facebook marketing endeavors. One of the most trusted ways to generate e-commerce sales that have emerged in recent times has been the use of Facebook ads.
However, many businesses are struggling to find the right way to use Facebook ads. And, this is what we are going to discuss as part of our blog here.
So, without wasting any time let us get to the topic – how to generate e-commerce sales for your business using Facebook ads.
1. Bring buyer personas into action
One of the biggest mistakes marketers make while creating Facebook ads is that they focus on creating generic content for the advertisement. This is major mistake because they are lost in the fallacy of attracting as many people as possible from the crowd.
As a result of this generic content, more often than not, the ads fail to make an impact.
This is the reason that bringing buyer persona into action can be a great idea!
By creating a representation of your actual customer, based on your existing ones, you can develop the persona of your ideal customer.
This can help you create content that better resonates with your ideal customer and develop content which would create an impact on your target audience.
2. Eliminate curiosity clicks
People who are not looking for a solution, or people who are simply curious, are going to eat up your Facebook advertising budget.
Therefore, you need to do whatever is needed to eliminate these so-called curiosity clicks.
How to do it?
Simply create more relevant ad content. For instance, if you are selling a leather jacket which is targeted at the high-paying market segment, list the price of your jacket in the advertisement. This would prevent people who cannot spend this much money to click on the advertisement.
Similarly, listing out shipping details if you are confined to selling only in a particular area could be another great idea.
3. Use the power of words and images
With the literally countless number of businesses trying to make an impact on Facebook using its ads platform, it could be impossible to stand out from the crowd.
This is where you need to smartly inculcate the power of words and images in your ad copy.
For instance, creating an urgency to buy the product using words such as “Limited Stock,” “Only 100 left” and more could be the easiest way.
In fact, you might be amazed to know that “You” acts as a trigger word and has been shown to boost the performance of ads manifolds.
If we look at the most powerful and impactful words in ad-campaigns based on a study from SEM Rush, the term “Free” comes out on top.
In a similar way, when it comes to using images in your web copy you need to focus on a few details such as:
- Using a clear image that brings the focus to your product
- Use close-up images of people
- Alternate between people images and close-ups for multi-product ads
- Don’t obstruct the user’s line of sight
4. Create different types of ads based on your need
When it comes to advertising on Facebook, there are two types of ads that you can create for your business.
The first are the ones that could be used to capture the information of users and are referred to as Facebook Lead Ads. The second are the ones that could be used to get direct conversions, which we will be referring to as Dynamic Ads.
Let’s talk about the two in detail.
The best thing about lead ads is that they capture the user’s attention. As it is quite difficult to grab the user’s attention in today’s competitive economy, Facebook lead ads can do what you would not have even imagined.
There are quite a number of businesses that have leveraged the power of Facebook lead ads to good effect and reaped great results.
These ads work best for e-commerce businesses when you are looking to achieve the following results from your ad-marketing efforts:
- Improve your ad reach
- Retarget visitors from the past
- Reconnect visitors across multiple devices such as a computer, mobile and tablets
In fact, Facebook has a dedicated help page for businesses looking to get the best out of their dynamic ads.
Based on what you are targeting as part of your Facebook advertising services you can choose to implement either dynamic or lead ads strategy and see how it turns out.
Attention. Interest. Persuasion.
In order to make the most out of your Facebook advertising efforts and generate e-commerce sales, you need to focus on these three things:
- ATTENTION seeking headlines: As already stated the attention span of users on the web is decreasing day by day. Therefore, you need to come up with something that captures the user’s attention instantly. Using the magic of powerful and persuasive words is, therefore, something you need to practice.
- Build INTEREST: Once you have captured their attention, you need to keep users hooked up by creating the perfect description that mentions how your product or service is going to solve the user’s problem is the key to a successful ad-copy.
- PERSUASIVE closing: The key to success of your ad campaign lies in the closing call to action. You can try out different calls to action to see which one works the best for you. Remember, the most successful CTA is the one that persuades the user to take an action.
Facebook ads won’t work unless you do
In the end, you need to remember that creating a successful Facebook ad campaign is all about finding the right combination of what works the best for you. You might have to do a little bit of trial and error first.
However, when trying out different strategies you must incorporate the elements of creating a powerful advertisement that we have mentioned above.
So, what are you waiting for?