“I’ve done everything that I possibly can to optimize my website, but it is still not ranking in Google’s search results. What am I supposed to do now? Can somebody please help?”
Is this you?
As the adage goes – getting your website to rank on the first page of Google is easier said than done, so we’re here to discuss some of the possible reasons why you are not getting ranked and how you can get out of this trap.
Let us have a look at the reasons first –
You don’t have original content
Your content is your passport to enter Google’s search engine, as well as influence prospects to do business with you. It’s a two-edged sword.
By having duplicate content on your website you are waving a red flag for Google’s bots. Duplicate content leads to a split ranking scores, causing those pages to rank mediocrely.
You don’t want this to happen, as it greatly reduces the chances of your website getting ranked well…
What’s the solution?
The solution is pretty simple – change the content to create original, persuasive, useful, natural, informative and engaging content that gives something of value to the readers.
Fresh content entices Google’s bots and you can eventually see your website popping up in the search results.
You don’t use social media for business
There is a difference between being on social media and being active on social media.
A big chunk of businesses thinks of social media as a place for posting paid ads and getting results. However, the real power of social media lies in engagement, which works as social signals for Google.
Believe it or not but these social signals contribute towards Google’s decision of making websites rank higher in the search results.
What’s the solution?
Leverage social media!
Published some new content? Use social media to spread the word.
Get active on Facebook. Start posting tweets. Make use of Instagram to good effect by spreading funny pictures of your work.
There is more to social media than you can ever think. Start leveraging it to good effect!
Not publishing content more often
Consistent efforts are the key to getting ranked higher in Google’s search results.
When was the last time you published a new blog?
Or, should we ask – do you have a fixed schedule for publishing content?
Google values fresh and knowledgeable content.
If you are not producing and publishing good content, Google will soon start to overlook your website and bring into focus the ones that are doing this constantly.
What’s the solution?
If you don’t have, you need to get started with it right away!
According to what Google says – the more content you have, the better it is for your website. It’s as simple as this!
Start with creating a marketing calendar. Create a fixed schedule and out all the efforts you can on creating useful content for your niche.
The results will start to show immediately.
Your website is not indexed
Wondering what this indexing thing is?
Well, this means that Google is currently unaware of your website because you have not allowed Google’s bots to crawl on your website.
As a result of this, you cannot see your website in Google’s search results even when you type the name of the website.
What’s the solution?
Get Google to index your website. Here’s how to do it –
- Go to Google search console.
- Check for any crawl errors.
- Click the Fetch button.
- And, in a moment you will get the option to request for indexing.
Once done Google’s robots will be able to crawl on your website and your chances of getting ranked will be skyrocketed!
You don’t have a mobile-friendly site
Remember – having a mobile app for business and having a mobile-friendly site are two different things.
Google puts a huge value on websites that are mobile friendly.
You might be doing everything right, but not having a mobile friendly site could negate all the efforts.
If you don’t have a mobile-friendly website, chances are that Google won’t even consider ranking your website.
What’s the solution?
Figure out whether your website is mobile friendly or not? There are plenty of tools available in the market that can help you in this regard.
If the website is not mobile-friendly, it is time to get the design fixed and change it to a website that runs equally well on mobile.
And, voila!
You’re not on Google Business
Not many people actually believe the fact that registering your business on Google Business could actually help your SEO efforts.
The reality, however, is that this is one of the easiest steps and a free way to ramp up your search engine optimization endeavors.
The reason behind this is the fact that Google wants businesses to be smart enough to utilize the easiest route to delivering relevant search results.
Hence, Google Business becomes important.
What’s the solution?
Get your business registered on Google Business right away!
- Just go to Google My Business Home Page.
- Click Start Now.
- Follow the steps until you’ve reached the end, and your account is active.
It’s really simple!
Apart from all these, factors like speed of your website also contribute to your website getting ranked in Google. Websites that are generally too slow are penalized by Google.
In fact, it puts weight on websites that have less loading time because Google wants people to get access to relevant information in quick time.
So, you need to keep an eye on your website loading time as well. After all, you would not want the website to get penalized for something like website loading speed. Would you?
There you have it – all the possible reasons that were making your website unfit for Google. Get going with the changes and see how things start to turn around.
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