Okay, so you have finally got a website created for your business. Now what?
Can you just sit down there and wait for the traffic to come? Of course not. You need to obviously employ some strategies so that traffic pours in to your website, and fulfils the ultimate motive behind you creating it.
The question is – how to achieve that?
In this post we are going to talk about seven surefire ways that will help you get traffic to your website – quickly.
Without wasting too much time, let us jump to the first point –
Optimize your website for search engines
Google is the biggest source of traffic for your website. Therefore, getting your site ranked on top of the search results is something you need to work on. Using state of the art on-page and off-page search engine optimization techniques can get your website to the top of Google and you can start getting serious traffic for the keyword phrases that people search…
From creating internal links to new content to updating meta descriptions and what not – you need to shift your entire focus towards Google for a while and wait for the magic to happen.
Get on with your social media game
A layman might look at Facebook as a means of entertainment, but in the eyes of an online marketer, social media is a lot more than that. Channels like Facebook, Instagram, and Twitter are a goldmine for business; where they can easily get traffic and qualified leads as well.
So, in order to get your website to perform well in terms of traffic, you need to speed up your social media game. Build a community by sharing engaging content. Use paid advertising to funnel traffic to your website. Once you have community, you can easily engage with them and introduce them to your brand.
Find opportunities to guest blog
One of the easiest and the smartest way to get quick traffic on your website is guest blogging. Rather than waiting for things to happen on their own, you can simply place your content in a place where there is already a lot of traffic. This will not only bring your brand into the limelight… It’ll also increase the chances of you getting more traffic from the place you posted the content AND Google!
In order to get some amazing opportunities to guest blog all you need is quality content with genuine links and that’s about it. You can easily put your website in front of an already established community and get more traffic flooding towards your website.
Rope in influencers to vouch for you
Somewhat similar to guest blogging, online influencers are also a channel where you already have a wide pool of people coming in daily. If you can get an influencer to vouch for you or your new website, chances of the traffic hitting your site skyrock.
If you are wondering how to find influencers or how to approach them, social media is the most powerful way to do so. Follow and connect with them using social channels and build a relationship by sharing their content. Once they know who you are, you can eventually ask them to share your content as well (being respectful of course). It might take a little more time than the strategies mentioned above, but the results are going to be overwhelming.
Don’t forget about paid marketing
One sure way to get more traffic to your website is my using paid advertising. Paid advertising ensures that you get an upfront stream of genuine traffic. The traffic, however, will only continue to flow as long as you are investing money. Once you stop paying for traffic – it stops.
At DFY, we prefer paid traffic because it’s something that can’t be taken away from you (ie. Google’s algorithm updates) and you can build a strong foundation under your business that’s predictable and scalable. There are lots of ways to get free traffic, like what’s mentioned above, but they all take time…
So, it depends on the investment that you want to make – time or money. One of two will be needed to grow your business online.
Email marketing is still alive
It has become a popular adage that emails marketing is dead. The reality, however, is otherwise. Email marketing is very much alive. In fact, it is one of the easiest and most preferred way for marketers to get more traffic to their website… When you have a list, you simply email your subscribers and boom – traffic!
A well-targeted and well-designed email marketing campaign can work wonders to get your website traffic up instantly. With simple things like creating personalized email campaigns, utilizing the power of creative and engaging content, you can convert those subscribers into paid customers quickly.
Need help with creating powerful email marketing campaigns? Check out this Ultimate Lead Generation Template.
Don’t overlook the power of word-of-mouth
Last but not the least, use “word of mouth” marketing. I know that might sound a little ridiculous as we’re talking about free traffic and paid traffic strategies, but how many times have you told a friend about a cool website you just found or shared a link through Messenger with a friend?
How can you employ WOM marketing? By blending in the power of digital marketing with promotions and offers.
Run campaigns and giveaways. Create a referral program. Leverage the power of community building to get folks engaged with your website. Once you achieve this, you can get a continuous flow people, bringing great traffic that you can build lists with and get sales from.
Those were some of the easiest ways you can get high quality, quick traffic to your website. Some of the strategies are quicker than others, but if implemented correctly, they can prove to be effective for long time.
So, what are you waiting for? If you have created a website and are looking for ways to promote it, get started with one or two of the strategies above! Do more of what works and less of what doesn’t!