TRANSCRIPT: Hey, what’s up? This is Jason Drohn. Today what we’re going to talk about is paying for traffic. Now, I know this is kind of a touch and go subject because paying for traffic is awesome when you know how to do it and sucks when you don’t, or sucks when you don’t have somebody to do it for you. Now, I want to kind of get into this clip that I pulled out of one of our courses called Funnel Formula. So we’re going to go through this and then we’re going to come back and kind of talk, expand on it a little bit. You got to rank for keyword phrases. I would get eight listings on the first page of Google for the same site, for one keyword phrase. There were keyword phrases that they were literally worth like $60,000 a year to me because we would get ranked for them and then we sell a bunch of affiliate products and then get paid commission.

So I loved free traffic. Now I love free traffic about this much. I think of free traffic as a bonus in all cases, but I do not build businesses. I don’t consider it a foundation for a business, because what happened was is I had sites that were doing 20 and $30,000 in revenue, multiple sites, and then within a month, all of that revenue vanished. Google went through an update of their algorithms and all of a sudden everything that was working from an SEO standpoint didn’t work anymore. All the link building, all the article marketing, social sharing, all of that stuff just didn’t work. So overnight, the link network that I spent 10 or $15,000 building, all the content, all the sites, everything just disappeared. And what I was left with was some sites that got no traffic and they were pretty hideous, I mean, just because there were written for the search engines.

After you go through and you have the websites and you have the sales copy and have the sales funnel and your architecture is dialed in and everything is solid and you’re ready to go, you’re ready to launch, then you get to this point right now, this very second, this point, and you’re like, “How do I get traffic?” Well, there are lots of ways to get traffic, so the thing you have to ask yourself is, do you want traffic fast? Do you want to traffic slow? If you want traffic fast, as in like right now, then you have to pay for it. Well, regardless, you’re going to be paying for traffic. But if you want it right now, you’re going to be paying for it. You’re going to be paying per click, Facebook ads, Google ads, native ads, whatever. If you want traffic slow and you want it to be cheaper, then you go the organic content marketing route.

All right, so the reality of traffic is you’re paying for it some way. You’re paying for it in time or you’re paying for it in dollars. So even SEO and content marketing, you’re still paying for it in dollars. I mean, you’re paying outsourcers, you’re paying writers to write content for you. And this a lot of times isn’t a cheap date. So you’re paying bloggers, like Filipino bloggers, they’ll charge you 25, 30, $50 per blog post, sometimes more, sometimes less. A really great writer is going to charge you 200 to $300 a blog post for a super awesome blog post, like 2000, 2500, 3000 words. They’re books basically. They’re well-researched. They got a bunch of images, they rank well, but they’re also crazy expensive.

So no matter what you do, and if you write the blog posts yourselves, you’re investing your own time. So how much is six hours worth to you when you’re writing a great blog post? So there’s always this time, cost, money trade-off when it comes to traffic. So you need to do something that you like, that you enjoy, that you’re comfortable with, like these videos. This is kind of one of our traffic generation strategies. So doing these videos, getting them transcribed, getting ranked in the search engines, using the content on other social media platforms, it is a way that we can kind of expand our reach and go after a lot of new people who don’t necessarily know about done for you and don’t know what we do, which is awesome.

At the same time, could I spend 15 minutes kind of recording this and editing it? Could I spend the time a little bit differently and do something else? Absolutely. We also have paid traffic strategies where we are running traffic to our own advertorials, our own blog posts, our own lead gen, lead magnets and everything else, which also works really well. So we use both approaches. Now, the reason we do both is that we know that paid traffic is going to give us a quick hit and it’s going to give us traffic whenever we need it. We can scale up, scale down, whereas organic traffic is always going to be there. Now we have thousands of people coming to the website that I can’t even shut it off if I wanted to, which is awesome, because it’s all good, solid traffic rooted in great search rankings and we’re not doing anything weird like link building and keyword stuffing and all the stuff that we used to do way back in the day.

So traffic, it’s an investment that you have to make one way or the other. You literally can’t do anything. If you do nothing, you’re going to get nothing, which is what a lot of people assume, that, “Well, I’m just going to put a website up.” Well, the reality is there are a couple of billion other sites out there. It’s not even like people are driving by your site every day. They don’t know. They don’t see it. You’re completely transparent, unless you’re letting people know that you’re out there and letting people know is posting content, showing up in social media, running traffic. Those are all of the ways that you’re paying for traffic, you’re making the investment in traffic, not to mention, I mean, no matter what you do as a write-off, so these are all business expenses, so advertising when you’re advertising, you’re planning that you’re growing your business. It’s an investment. That’s what advertising is.

So no matter how you choose to pay for traffic, just do it some way. Invest in traffic. Invest in the future of the growth of your business. It will pay in spades. If you have any questions at all, click here to book an Action Plan Call with my team

And if you would like to learn how to build a sales funnel and run traffic, click here to learn more about the Funnel Formula Masterclass!