How The New Gmail Will Affect Your Email Marketing
Gmail accounts for 26% of all email opens and that’s a lot of Inbox space for marketers to consider. With Gmail’s new makeover, there’s a lot that’s going to change for
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Email Marketing
Act, Don’t Think: How Over Thinking Your Marketing Hurts You
Some of you deep thinkers, academics, and those who “have to think before you act” will hate us for this, but digital marketing is really about taking action rather than
Email Subscribers Not Converting Into Customers? Here’s What You Need To Do…
Converting email subscribers into paying customers is an uphill battle for a lot of reasons. First, people are drowning in a tidal wave of emails. Radicati Group’s study published in February 2017 revealed
How To Create Lead Magnets That Convert
The life of a social media update is not more than three hours. There are only so many visitors who’ll actively read your blogs. Most people, despite their love for what you
Email Marketing: Discover 5 Ways To Power Up Your Emails Without Being An Expert
Sales funnels are a basic digital marketing setup every business needs to generate leads, and then convert those leads into sales. If you don’t follow what really works and do things
Email Marketing Tactics To Boost Audience Engagement
‘There is no formula for the perfect email. Authentic and honest messaging works.’ Though this one line sums up the entire email marketing game, it requires a lot of effort to
Landing Page Checklist: Get Your Landing Pages Ready For Lead Generation
Recently we published a 27-point landing page checklist (with a downloadable sheet) because we wanted to provide you with a handy tool that you can use every time you create a
The Power Of Email Segmentation: 7 Ways To Segment Efficiently
Do you maintain an email list with thousands of subscribers but feel like you aren’t getting many click throughs? Perhaps you worry that you are flooding the inbox of your
5 Reasons Why Chatbots Will Do Better Than Email Marketing
More than 3 billion users are spread out (and using) mobile messaging apps, at the time of writing this, according to Statista. Now, more than ever, people spend an awful amount