5 Common Marketing Automation Myths Debunked
The word automation has been a hot topic in the digital world ever since it was coined out. From a digital marketer to an enterprise owner, automation marketing has become
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Email Marketing
The Real Reasons Why Email Marketing Still Rocks
“Email marketing is a waste of time; we should stop investing in email marketing campaigns.”When businesses are looking to up the ante and get results in an instant, you can
How Marketing Automation Can Make Your Business Smarter (And Richer)
There is a part of our culture where smart work dominates over hard work. Though it is true that we cannot ignore the importance hard work plays in success, the
Simple Ways To Profit From Transactional Emails (With Examples)
Often, we all overlook what works for us. For instance, when email marketing is the real money maker, our focus is on social media. Within email marketing, it’s transactional emails that boast
5 Methods To Verify Your Email Sending Reputation
We often emphasize the benefit of a strong sending reputation. It is important to verify your email sending reputation frequently, and we'll explain why.By concentrating on your engagement metrics, such
Why Cold Emailing Is Still Hot
For many the concept of cold emailing stirs up sentiments of negativity – and that’s understandable. Cold emailing has been abused over the years by people who know very little
How To Write Email Subject Lines That Will Boost Your Open Rates By 17%
Subject lines are the most important part of any good email copywriting. An email subject line is essentially a headline - and it should serve a good headline's primary purpose:
Email Marketing Automation Tips For Profitable Lead Nurturing
Email marketing automation is not rocket science. It’s not fancy. It’s not even something that’ll require you to invest thousands of dollars into.The reason why you’d want to use marketing
How The New Gmail Will Affect Your Email Marketing
Gmail accounts for 26% of all email opens and that’s a lot of Inbox space for marketers to consider.With Gmail’s new makeover, there’s a lot that’s going to change for