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Episode Summary:
In this episode, digital marketing guru Jason Drohn dives deep into customer analytics and discusses four essential tools to help you understand and capitalize on your website’s traffic. He thoroughly explores each tool, ranging from beginner-friendly options to advanced professional-grade software, offering valuable insights into how to turn prospects into loyal customers.
Jason starts by addressing the importance of tracking website traffic and understanding where visitors come from. He emphasizes using Google Analytics, a free and powerful tool for any website owner. He explains how to set it up and utilize its various features to break down website visitors’ demographic and behavioral data. Jason notes, “Every single website should be using Google Analytics.”
Moving into more advanced territory, Jason explores tools like Wicked Reports and Supermetrics, which help tie different analytics elements together, including CRM and shopping cart data. He highlights how UTM variables are crucial in tracking customer journeys, from ad clicks to conversions. Jason mentions, “The best way to understand what makes a prospect a customer is to use an analytics package that ties different elements together.”
Key Takeaways:
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Google Analytics: Essential for every website, providing detailed insights into traffic sources, audience demographics, and user behavior.
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UTM Variables: Crucial for tracking the effectiveness of marketing campaigns and understanding customer journeys.
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Wicked Reports: Advanced analytics software integrating multiple data sources for comprehensive customer analytics.
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Supermetrics and Report Garden: Tools for creating detailed, visually appealing reports that help track advertising performance.
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Importance of Customer Analytics: Jason stresses understanding what turns a prospect into a customer to drive more sales.
Notable Quotes:
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Every single website should be using Google Analytics.” – Jason Drohn
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What turns a web visitor into a customer? And the best way to understand that is to use a software package that ties a couple of different elements together.” – Jason Drohn
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UTM variables are essential for tracking where your website traffic is coming from and understanding the performance of different marketing campaigns.” – Jason Drohn
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Wicked Reports ties together Facebook ads, Google Analytics, your CRM, and shopping cart tools to give a complete view of your customer data.” – Jason Drohn
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“For a dashboard and reporting standpoint, Report Garden looks well for that.” – Jason Drohn
Resources:
Tune in to the full episode for an in-depth look at these powerful tools and how they can transform your understanding of customer analytics. Stay connected for more insightful content to boost your business strategies!