“Everyone is not your customer.” Seth Godin If you are in the field of marketing, you need to understand the fact that segmentation is the biggest factor in the success or failure of a business. And, this factor becomes even more important when we talk about e-commerce websites. You cannot expect…

Here’s a quick test for you: check out any e-commerce store (apart from Amazon and a few other big ones, that is) and see if you’ll part with your cash, like right now? Go to any e-commerce store and the store owners expect you to take action in this sequence…

eCommerce continues to evolve at a fast pace, and you need to keep up with the current eCommerce trends to continue to attract more e-shop visitors and convert them into buyers.  The global eCommerce growth is stunning. In 2017, it was around $2.3 trillion and is expected to reach $4.5 trillion in…

On an average, more than 1.45 billion people log on to Facebook worldwide every single day! (Source) If you run an e-commerce business, you cannot ignore the importance of Facebook. It’s as simple as that! When we talk about leveraging the power of Facebook to drive e-commerce sales, it’s not…

Bill Gates once said: If your business is not on the internet, then soon your business will be out of business. And, how true he was! We are living in an age dominated by web technology. Whether it is buying clothes or searching for a nearby salon, the first thing we…

In today’s competitive marketing space, not only do you need a killer marketing plan, but you also need creative ways to promote a product coupled with an effective branding strategy. Your advertising campaigns need to impress your message upon your potential customer efficiently. It would be best to have creative…

Conversion rate optimization and retargeting (or remarketing) have become two of the most commonly used phrases by marketers these days, especially when it comes to ecommerce. Marketers are always on the lookout for ways to increase their conversion rate. And, why won’t they? After all, conversion rate is the best measure…

A/B testing or split testing your emails is one of the best ways to acquire more revenue and engage customers from your email marketing. The way A/B tests work is quite easy to understand. You create multiple versions of the same email campaign, and then you send it out to…

Ask any digital marketer about conversion rate optimization (CRO), and you will get to know that this is the biggest factor for a successful ecommerce business. After all, you cannot consider thousands of people visiting your website as a success for your online business unless a big chunk of them…