GSD 198: My Favorite Quick Tool For Content Ideas

Welcome to today’s episode of GSD Daily. Now, today, what we’re going to do is we are going to talk about creating content. Creating content is one of those things that sucks. To put it lightly, when you get started and you’re not sure what to talk about. I have walked through a couple of methods in the past of figuring stuff out, figuring stuff out to talk about on blog posts, the keyword research, and going through and going through emails and trying to figure out what questions people are asking you, and answer all of that stuff inside of a video or inside of a blog post, and all that stuff works out well. It’s valuable to do keyword research before you do a blog, and before you write a blog post because then you know what people are searching for and you have a better chance of ranking that content in the search engines.

It’s also beneficial to answer the questions that your prospects, your customers, and your clients are asking you so that in the future you can point them to a blog post or a video and you don’t have to answer that stuff again. But when you’re just getting started and you don’t understand keyword research and search engine optimization and you don’t have any questions or prospects, questions that the people are asking, where do you start?

I was reminded of a website that I used to use probably a couple of years ago in trying to come up with content. That website is Answer the Public. Answer the Public, Neil Patel is an internet marketing legend. He, way, way back in the day, was one of the very first interviews that a website that I owned called Marketing Hacks ever did, it was a guy named Neil Patel. Since then, he has moved on to create a lot of software offers. He runs an agency. He does search engine optimization. But this particular website Neil purchased.

I saw a press release about it and I was like, “Wow, that was the thing I used to use,” and I figured I’d cover it a little bit. Answer the Public takes any keyword phrase that you type in and then it formulates the question around it. I talk a lot about sales funnels. We’re going to go through and do a search for sales funnels in the United States. The language is going to be English.

If you scroll down here, you see that there are 34 total results. What happens is, is it breaks this down in a visual representation. Sales funnels, there are 58 questions as it relates to sales funnels. You can pull it down data wise or you can pull it down visualization-wise. The visualization wise is really interesting. Then we have highly searched or average search or lowest searched. We’re looking for darker colors.

Now, I’m just going to blow this up a little bit. You can see, just going around the wheel here, when it comes to sales funnels, the biggest one is, do sales funnels work? Then, how sales funnels work, and then how sales funnels… Which is just the question that isn’t completed. How do sales funnels work? Where to buy funnels? What’s a sales funnel? What does sales funnel mean? Some of these are pretty elementary questions, right? But what this question does is gives you an idea or allow you to frame up what a conversation is going to look like. You’re able to do a little bit of brainstorming, figure out what people are searching for and how much they’re searching for it, and then that can be a topic of a blog post.

Now, when that is a topic of a blog post, it also is going to rank in search engines a little bit better. Now, so many of the search, the way searches are happening by voice. It’s interesting because I just did some research for a client on voice searches, and there aren’t any… Businesses aren’t searching for how to rank in voice search, but people are searching by voice quite a bit.

When you search by voice, the phrasing is different. What are sales funnels? Not just sales funnels. People aren’t just searching for sales funnels, they’re asking Google a complete question. They’re asking Siri a complete question. That means that these kinds of questions are a lot more relevant and a lot more applicable now.

Now, if we go back, we’re going to scroll down a little bit and we see that there are 43 prepositions for sales funnels, and we have some different searches. Sales funnels for coaches, sales funnels for real estate, sales funnels for beginners, sales funnel examples, sales funnel two, and sales funnels for beginners. Then we scroll down a little bit further. We have 34 comparisons. We have sales funnel meaning, sales funnels, sales funnels versus sales pipeline. That’s an interesting blog post, right? Are sales funnels effective? What else do we get? Sales funnel versus pipeline. Sales funnel versus website. Sales funnel versus flywheel. Sales funnel versus customer journey.

You are going to see me creating some videos that are versus coming up, and that is very much created, and spawned because of this search tool. Then we have some alphabetical down here below. But what I’m trying to get you to do is use this search for yourself.

Imagine a fitness routine. We’re just seeing what comes up. We have 318 results, highly searched, average search, and lowest searched. If we just scroll around the wheel here, we see who fitness recommendations are. I’m not sure what that means. What exercise routine to lose weight? You can imagine that’s a big one, right? Can routine exercise lower blood pressure? Great, great, great question for a video or a blog post. Is it okay to do the same workout routine every day? Which exercise routine is the best for weight loss? Where to start your fitness journey?

Really good content ideas here. Stuff that will not only give you the prompts to answer for your videos and in your blog posts, but will also help you get ranked in Google too. And you can do this… The free version has its limits. Three searches every day. But you can do this, and put together, a good solid list of your blog posts for weeks, months on end, and you’re able to dial in your content marketing that way.

This is a super cool tool. It’s free for a couple of uses every day, and you’re able to get some good solid content ideas for your following videos, ideally, and your next blog posts. But if you have any questions at all, just leave them in the chat below. We’ll make sure to answer them. If you would like to set up a call where we walk through your sales funnel, your inbound marketing funnels, your strategies, and all that kind of stuff, go to doneforyou.com/start and we will jump on a call with you. If you just like this kind of information and want to keep in the loop on the newest tips, tools, techniques, tactics, and all that stuff for growing and scaling your business online, go to doneforyou.com/gsd. I’ll talk to you soon. All right? Thanks. Bye.