GSD 211: Sales Funnel Vs. Website – Are They The Same?

Welcome to today’s GSD Daily, and we’re going to talk about having a sales funnel versus having a website. Now, way back when I got started, I did a couple websites, of that’s really where I started. And then you realize that websites don’t do a damn thing. Websites, if they’re built as a business card, something that is up and then maybe sometimes somebody’s going to read it and try to figure out what to do. Maybe they’re going to click a button that gets them to fill out a contact page or whatever. Those are all typical actions of a website, right? Websites don’t do a fucking thing. They sit there, they take up bandwidth, people read them, and every once in a while they might call the phone number that’s on the website or fill out a contact form.

They’re not purpose-built. Sales funnels, on the other hand, are purpose-built. Sales funnels are meant to attract the right kind of client or customer. They’re meant to move somebody through the buying process, to interest them, to grow the desire in them for your product or service, and ultimately get them to take action. And for the marketing nerds out there, I just went through AIDA, Attract Interest, Desire, Action, which is one of the oldest marketing principles around, because that’s literally what sales funnels do. So that is the primary difference. Your website should have your homepage, your about page, your contact page, your services page, and all that shit. But it should also have at least one or two or three sales funnel on it. So you need a sales to funnel for every kind of upsell, down-sell a product, whatever. And that’s the key. When somebody comes to DoneForYou and says, “I want a sales to funnel.” We bolt that sales funnel onto their website usually, or we’ll build them a new website and bolt the deals funnel on.

So that’s typically how it goes. Your sales funnel doesn’t stand alone on its website or its domain. Sometimes it does. In the olden days of internet marketing, which was like 10 years ago, in the world that I grew up in, everybody was focused on creating offers. And there’s a certain segment of marketers that are still focused on creating offers. Now, offers are one shot. So basically it’s an upsell-down sell funnel that hopefully is self-liquidating on the backside. And if that offer doesn’t work, then they throw it away and try something new. The goal is to make a couple of million dollars on an offer and then retire that fucker, and then go off and do something, go off and reinvent and do something different. There’s no foundation to it. So your website is the foundation of your business. So it’s the thing. The homepage, the about page, the contact page that you have, blog posts being added to it, it’s getting ranked in the search engines, it’s growing a presence where organic traffic is hitting it.

But then you also have your sales funnel bolted on top, and you have Facebook ads, Google ads, YouTube ads, all of that stuff that’s coming in and building your business, it’s building the foundation of your business. So a sales funnel and a website are different things. Now, a certain friend and software owner is creating this entire language around funnel hubs. Now funnel hubs, as an idea, are great. It’s a way to own a topic that is… It’s a website. It’s always going to be a website, but they’re able to brand it and trademark it and do whatever. But it’s the same shit. Your funnel hub, your website, is where all of your content, courses, offers, and sales funnel live. So that, at the end of the day, is what owning and growing a thriving digital business looks like. It’s website funnels, traffic, blog posts, social media, and all of that stuff funneling through. It’s not one or the other. It’s all. So that, my friends, is what the difference between sales funnels and websites is.

So if you would like to go through and do a consult, where we walk through your business, your idea, your website, your sales funnels, your upsell, down sell, mix, and all that other stuff, go to donefouryou.com/start. Fill in the little form and book a time on my calendar. And I’m happy to walk through and show you some of the stuff that’s working and offer some feedback and advice on some of the things that I think will help you scale and optimize a little better. If you like this video and you’ve gotten value from it, make sure to share, please. It helps us reach an audience that is outside of just the one that we have. And if you like these kinds of tools, tips, and tricks, make sure to go to gsddaily.io, sign up for the newsletter, and we’ll make sure to get even better stuff hitting your inbox regularly. So I will talk to you soon. Thank you so much for joining me. Have a great day, and I’ll see you soon. Thanks.