Content marketing, when done correctly, propels a reader to take action. That might be to watch a video or purchase a product, but it’s designed with a very clear intention…
To get a reader to DO something.
Now, depending on where you’re learning about content marketing, you’re going to see language relating to ‘native ads’ and ‘advertorials,’ but the intent is always the same.
Content marketing is content that’s freely available (usually as a blog post), designed to elicit a reaction from a reader.
Now, one of our favorite uses of content is in email marketing campaigns! We’ll break up a the sales sequence or an affiliate promo sequence inside Scriptly and toss in some blog content into the email autoresponder copy…
That way, our lists stay engaged and active and we don’t have to worry too much about unsubscribes or complaints! The double edged sword? Some pieces of content sell what’s in them better than others, so if you mail your list to a dud piece of content, it’s going to take longer to recoup any ad costs that you’ve put into them!
What’s the Difference Between Content Marketing and Copywriting?
From a traditional marketing standpoint, the answer to the question in the headline above is simple. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also educate and entertain, it performs a dual purpose.
6 Marks of Effective Content: ‘The Lego Movie’ Edition
Shortly after the release of The Lego Movie (2014), more than one professional marketer went on record to say that it was the best piece of content marketing they’d seen in a long time. Well, I finally saw the movie, and I don’t buy that claim.
5 Ways to Get More Traffic with Content Marketing
It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy. And it’s the question we see most often from new members in our Authority Q&A sessions. “How do I get more traffic?” There’s more — a lot more — to content marketing than traffic.
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.