TRANSCRIPT: All right. When it comes to surveys, one of my favorite things to do is, in marketing automation ... one of my favorite things to do is basically segment people based on how they answered a question. So, are they interested in losing weight, more energy or a more active lifestyle, let's say.
You know, so each of those ... each of those scenarios is going to be met with different email copy. Maybe different sales videos. Maybe different ... might be the same product, but it's going to be met with just subtle little changes inside the marketing to help the prospect bond, know, like, and trust you, your offer, and then ultimately buy.
But one of my favorite things to do is what we call funnel jumping. So, it's where you start sending somebody down one path, but then they do something which has them jump to another funnel. So, this is a, a little snippet of a video that I pulled out of Funnel Formula. I'm going to have you watch it and then we're going to come back and recap it. So, check this out.
So for us, we have a landing page and then a survey. Survey leads to a book order, a book sale and then from the book sale, we go into a course, and then from a course, we go into software and that's our, that's our front end stuff we put in offer based on a survey. So not only are we profitable on the front side, but we're also getting data and details about our prospects.
Now, if somebody wants a sales funnel based on the survey, if somebody wants a sales funnel then we send them ... we have emails that go out and send them to VSL1. If they want Facebook ads, emails that go out with some blog posts and some other information, we send them to VSL2, the Facebook VSL. If they want Google ads, they go through some Google emails, some Google blog posts, and then go to VSL3. If they want content marketing, then they go through the fourth funnel, the fourth sequence which is content marketing blog posts and material and VSL4.
Now, pretty crazy, right? Here's where it gets like wicked. Now, the person who wants the sales funnel, yes, they want the sales funnel. But if they don't buy the sales funnel, there's a pretty good chance that they need traffic. So what we do is, we send them from the last ... so if they ... if they don't purchase going up into a buyer, they're not a buyer yet, then we go from email three on sales funnels to email one of Facebook traffic. If they don't purchase, they go from email three of Facebook and go into email one of Google. If they don't purchase Google ads, they go from email three into content marketing one.
So, they start with, like, Google traffic then they'll go into Facebook and then they'll go into sales funnels and then they'll kick over. So, so basically we're using all of these assets as promotional material but we're giving them what their most urgent need is first. So, again, pretty crazy stuff.
Now, if they still don't purchase ... so, if they still don't purchase, they go through all four of these little promos, then we send them into ... we send them two emails that promote a piece of blog, a blog content which is an advertorial. And if they still don't, we send two emails about educational content which might be videos or something like that. Then we send them some more emails about video content and then internal or affiliate offers.
All right, so wasn't that cool? I mean, we use this all the time in our stuff, as you saw. I mean, basically somebody comes in. They fill out a survey. They want sales funnelS, content marketing, Facebook ads, Google ads, whatever and we send them down the path that they want to go down. But sometimes, a week later, three days later, two weeks later ... then they jump to the next, you know, a parallel funnel because they think that something else is important or they heard something different or, you know, whatever. But they take an action that moves them to, into a different channel.
So then we just send them down that channel until they want to either A, purchase or B, move to another channel. So, it's super, super important when you're building your sales funnels and when you're building experience your surveys and your buckets and your outbound emails, your marketing automation, that you want to take all of that stuff into consideration.
You know, it's not just that prospect. They come in ones, they come in the front side of your funnel and then they go to the end. They might come in the front side and then they move around and they bounce around all over the place inside your sales funnel and then, you know, eventually, a month later, they buy the thing that you didn't plan on them buying. It's just ... sometimes it happens that way so you, you know, in architecting your sales funnels, you need to address that. You need to think about all of the different ways your prospect is going to be engaging with you and what each of those engagements means.
You know, if they want a video, what should they be doing next? If they read a blog post, what should they be doing next? If they sign up for a webinar, what should happen next? So, just take that stuff into consideration. Now, if you would to learn how to put together sales funnels from scratch, there are eight different sales funnels that we, that we profile including 40 or 50 case studies inside Funnel Formula. Go to ProAccelorator.com/funnel to check out the course and if you would like us to map out and build an action plan for your sales funnel, go to DoneForYou.com/start and I'll talk to you soon. All right! Thanks. Bye.