Call to Action phrases have been around since the inception of online sales, but just as the internet has drastically changed since then, so have the most efficient CTA practices.
It is common for businesses to think that the easiest way to optimize their CTA is to tweak some colors on their landing page, add a few buttons with snazzy text, and call it good.
But Calls to Actions and Call to Action phrases are so much more than that.
With CTAs experiencing diversely different click through rates depending on location, business category, page location, and more; it should be no surprise that guiding your customers along their buying path with CTAs is a delicate art. Picking the perfect combination of text, colors, style, and energy to fit your business is crucial.
Don’t worry, though – We have 10 CTA examples and phrases to help you succeed.
“Get Started” is easily one of the most popular CTA that you’ll see, no matter what category the business is in.
The simple reason behind this is because it works, well. It suggests to your visitors that it will be simple for them to progress through the process of using your product, and that the best is yet to come after they click. View it on Prezi’s site.
“Sign up Free”
“Sign up Free” or “Free Sign Up” hits the ground running, informing your customers exactly what they can expect when they click through.
You’re promising they can begin their experience without having to pay, which is sure to increase your conversion rate. Purple combines this tip, as well as our number one tip on their landing page.
“Book a Demo” or “View Demo”
“Book a Demo” or “View Demo” is certainly more geared towards sales-focused business funnels, but it can also cleverly be applied to a variety of businesses. Offering a real consultation, with real people, can increase your conversion rate because you allow people to feel like humans in an overwhelmingly digital world.
Although they serve similar purposes, inviting people to “Book a Demo” is a far friendlier way of saying “contact sales.” See it in action at Zendesk.
“Learn More” is an ideal Call to Action phrase when your product might need a tad more of an explanation than you can comfortably fit on your landing page; whether because of an extensive subscription plan or a complicated product concept.
Either way, allowing your customers to learn more in a commitment free fashion will lead to more conversion than forcing your visitors to sign up for more information.
Bonus tip – “Learn More” can be used as a CTA phrase on pop-ups as well, since it is clunky to provide more than a few sentences of information on these mini-advertisements.
“Add to Bag” and “Add to Cart”
“Add to Bag” and “Add to Cart” is a no nonsense way to encourage your visitor to buy your product. Yes, it is straightforward and cuts right to the chase, but is this a bad thing?
Depending on your product, your business style, and how the visitor ended up at your page, a “Add to Cart” button could lead directly to a sale and skip all the in-between of the buying process.
“Buy Now”, like “Add to Bag,” can skip the whole process that usually goes into buying. If pulled off correctly, and the customer is given a chance to immediately buy the product through a simple cart/payment system after clicking the button, the results can be overwhelmingly positive.
Check out DeathWishCoffee, and notice how quickly you can go from “first time visitor” to “customer” in a few clicks.
“Schedule a ____”
“Schedule a ____” is nearly the complete opposite of “Buy Now.” Although it feels similar to “Book a Demo,” this strategy is most effective for service-based businesses. Using this CTA helps them along their path since it can be quite tricky to get solid commitment from potential customers until they’ve learned more about your business.
This CTA style flourishes for specific styles of business, typically ones that have an online presence but sell their goods/services in person, such as gyms, spas, salons, etc.
The last three tips or Call to Action phrases of this Call to Action list will focus more on style that is worth mentioning, because sometimes the effectiveness of your CTA is dependent on more than the words.
CTA example: Netflix
Netflix delivers on all fronts with their “WATCH ANYWHERE. CANCEL ANYTIME.” Call To Action, and that statement coupled with their offer of “Join Free for a Month” will put almost anyone at ease. But look at their landing page as a whole, and notice the color scheme.
Notice how the Netflix logo is the same color as the join button, and everything else is more muted? This isn’t by accident, and coloring CTA buttons the same as the logo makes it extremely easy for users to know where to click, it also automatically draws attention to itself in the best way possible.
CTA example: Dollar Shave Club
Dollar Shave Club presents a different type of landing page, using some of the same key elements that Netflix uses (such as color synchronization between brand and CTA buttons), but also incorporating short high quality videos that auto play in the background.
They say a picture is worth a thousand words, and Dollar Shave Club delivers their entire sales pitch in a video that is less than 8 seconds long. Pay attention to the language they use, and notice how it is genuinely crafted to match their expected clientele.
CTA example: OkCupid
A smooth experience, from start to finish, will ensure that your customers don’t abandon their funnel. OkCupid hits the mark from landing page, through their forms, and all the way to completion with quirky interesting language, pleasant images, and soothing colors.
They don’t overwhelm the visitor, but instead invite them on a fun journey, guiding them gently by the hand until they’ve made it all the way through.
Call To Action Phrases And Examples: Putting it all together…
You may be curious how to put it all together. There is no easy answer, but there is always help available if you have any questions.
Remember that there are key words and Call to Action phrases that are tried and tested with proven results: try, now, free, save, start/stop, me/my/you/your.
Combine these with the ideas that make your business unique, create a friendly atmosphere to welcome visitors, and don’t overwhelm them.
As always, feel free to contact us with any questions about Call to Action phrases, or landing pages or sales funnels.
Are you complicating your sales funnels at a time when it’s only getting harder to generate leads online?
Learn how to build efficient funnels with no bloat by joining our Attract – Engage – Profit webinar for free.