6 Marketing Tools That Will Change Your Business
Identifying the right marketing technology (Martech) tools for your needs is not an easy endeavor, but it's an important one. Having the right marketing stack is basic to a successful
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Analytics & Data
Important Website And Business Metrics For Digital Goods
The 21st-century online entrepreneur is a very busy entrepreneur. Far from the imagery pushed by contemporary media, you’ve probably discovered that business is a constant cycle of analyzing key metrics/trends
PPC Campaigns: Why Data-Driven Decisions Are Mandatory
Our current situation, needs, preconceived notions, gut feelings, values, individual characteristics, past experiences, and perceptions influence our decision making. The trouble with us humans is that we tend to have a
5 Powerful Ways To Eliminate Click Fraud
If we look at how businesses used to market their products, and how they do it now, we can see a clear difference. In fact, strategies like online marketing have
General Data Protection Regulation (GDPR) Requirements, Deadlines And Facts
“Although there is no guarantee that you will always be free from spyware, there are some things you can do to significantly lower the risk.” – Anonymous Every 39 seconds, there is a
Crucial Metrics To Measure When You Advertise In 2018
Paid advertising grew from $83 billion to $92.4 billion from 2016 to 2017. This single figure is more than sufficient to explain that businesses are not shy toward spending on paid
Google Tag Manager Vs. Google Analytics: What’s The Difference?
Even though Google Tag Manager (GTM) has been around for quite some time, a lot of people still fail to understand it thoroughly. In fact, when it came into existence
How Long Should You Run Email A/B Tests?
A/B testing or split testing your emails is one of the best ways to acquire more revenue and engage customers from your email marketing. The way A/B tests work is
The Step-by-step Guide To Optimizing Your Customer Service Experience
Let’s get straight to the point; are you doing all you can to make your customer service experience unforgettable? A brand is defined by the customer experience. In today’s competitive economy, customer