5 Common Marketing Automation Myths Debunked
The word automation has been a hot topic in the digital world ever since it was coined out. From a digital marketer to an enterprise owner, automation marketing has become
Category
Optimization & Conversion
CRO: How To Make The Most Of Your Landing Pages (When You Thought You Couldn’t)
The work you do with your landing pages and sales funnels is never "set it and forget it." To make the most of your landing pages, there’s going to be
Same Page, Different Game: Top Landing Page Makeover Tips
For an avid, long-term, weather-beaten traveler, there’ll be a time when every city or town in the world will begin to look the same. Over time, even the most die-hard
How You Can Track Website Visitors And Turn Them Into Prospects
Tracking website visitors is not only about measuring the number of users who visit your website - it's also to see what they do when they're on your site, finding
Simple Ways To Profit From Transactional Emails (With Examples)
Often, we all overlook what works for us. For instance, when email marketing is the real money maker, our focus is on social media. Within email marketing, it’s transactional emails that boast
Mobile App Conversion Events That Actually Matter
No one can deny the fact that mobile app marketing has become the next big thing for businesses. Users spend their time browsing the internet on their phones and tablets.
A/B Testing: Must-know Tips And Recommendations For Insightful A/B Testing
If you are not doing A/B testing or split testing. as it’s also called, you are leaving money on the table. It’s one of the greatest tools available to internet
Landing Pages: If You’re Doing This, It’s A Mistake
Landing pages are the most important part of your funnel. It’s on landing pages that the conversions will happen. How you design your landing pages tells a lot about how
6 Marketing Tools That Will Change Your Business
Identifying the right marketing technology (Martech) tools for your needs is not an easy endeavor, but it's an important one. Having the right marketing stack is basic to a successful