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Category

Lead Generation

Landing pages - Mistakes
Lead Generation

Landing Pages: If You’re Doing This, It’s A Mistake

Landing pages are the most important part of your funnel. It’s on landing pages that the conversions will happen. How you design your landing pages tells a lot about how

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PPC campaigns
Analytics & Data

PPC Campaigns: Why Data-Driven Decisions Are Mandatory

Our current situation, needs, preconceived notions, gut feelings, values, individual characteristics, past experiences, and perceptions influence our decision making.The trouble with us humans is that we tend to have a

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Click fraud - fake clicks
Analytics & Data

5 Powerful Ways To Eliminate Click Fraud

If we look at how businesses used to market their products, and how they do it now, we can see a clear difference. In fact, strategies like online marketing have

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Underperforming funnels and campaigns
Lead Generation

Top 4 Mistakes That Lead To Underperforming Funnels And Campaigns

If you wanted to start an insurance company or an automobile manufacturing company, what would you do?You’ll get approvals, licenses, and necessary permits. You’ll put in a huge corpus of

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Make Instagram work for your business
Lead Generation

How To Make Instagram Work For Your Business

With more than 800 million active users, Instagram is quickly turning into a force to reckon with, according to HootSuite.As more than 500 million active users log into Instagram each

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social media engagement
Lead Generation

Reasons Why Nobody Is Engaging With Your Social Posts (And How To Rectify The Situation)

Social media engagement - How many likes did your last social media post get? Forget about likes; did you get any comments?If not, why? Why is it that the content

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Lead Generation

The Lazy Entrepreneur’s Guide To Funnels

Let’s admit it: creating funnels is hard work because it’s often not enough just to “set up a funnel”. A typical sales funnel setup calls for the right strategy, design,

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How To Create Powerful Lead Magnets
Digital Products

How To Create Lead Magnets That Convert

The life of a social media update is not more than three hours.There are only so many visitors who’ll actively read your blogs.Most people, despite their love for what you

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Landing page checklist
Email Marketing

Landing Page Checklist: Get Your Landing Pages Ready For Lead Generation

Recently we published a 27-point landing page checklist (with a downloadable sheet) because we wanted to provide you with a handy tool that you can use every time you create a

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