Our current situation, needs, preconceived notions, gut feelings, values, individual characteristics, past experiences, and perceptions influence our decision making. The trouble with us humans is that we tend to have a
If we look at how businesses used to market their products, and how they do it now, we can see a clear difference. In fact, strategies like online marketing have
If you wanted to start an insurance company or an automobile manufacturing company, what would you do? You’ll get approvals, licenses, and necessary permits. You’ll put in a huge corpus of
With more than 800 million active users, Instagram is quickly turning into a force to reckon with, according to HootSuite. As more than 500 million active users log into Instagram each
Social media engagement - How many likes did your last social media post get? Forget about likes; did you get any comments? If not, why? Why is it that the content
Let’s admit it: creating funnels is hard work because it’s often not enough just to “set up a funnel”. A typical sales funnel setup calls for the right strategy, design,
The life of a social media update is not more than three hours. There are only so many visitors who’ll actively read your blogs. Most people, despite their love for what you
Recently we published a 27-point landing page checklist (with a downloadable sheet) because we wanted to provide you with a handy tool that you can use every time you create a
Think about this: What if we told you that you could increase your email click-through rates by 200-300% and boost the chances of customers purchasing what you sell by 65%? What